Buscador de Tesis y publicaciones académicas

Pelatihan Pembuatan Landing Page untuk Meningkatkan Efektivitas Pemasaran UMKM Balung Kuwuk Ngariyun di Desa Panunggalan

Erly Juliyani · Moh Sa'diyin · Ariel Rizal Mahendra · Ajek Ranudin Prayogi · y 2 más

The Practical Work Experience (KKN) in Panunggalan Village, Bojonegoro Regency, focuses on developing digital marketing skills for Micro, Small, and Medium Enterprises (MSMEs) under the theme of "Asset Based Community Development" (ABCD). The program aims to enhance the marketing effectiveness of MSMEs through training...

L’influence du marketing digital sur les habitudes de consommation des enfants de la génération alpha

Alves Mahé, Chloé Élise

La génération Alpha, née à l'ère numérique, est une cible clé pour le marketing digital. Avec un accès précoce aux technologies et au marketing en ligne, ces jeunes consommateurs ont des attentes et des préférences uniques en matière de communication et de contenu. Le marketing digital joue un rôle crucial dans l'engag...

DIGITAL MARKETING ASSISTANCE TO INCREASE THE TURNOVER AND IMAGE OF MSMEs THROUGH FOOD PHOTOGRAPHY AND SOCMED

Andhatu Achsa · Dian Marlina Verawati · Dinar Melani Hutajulu

This program was implemented with the aim of helping MSMEs entrepreneurs in Balesari Village, Windusari District, Magelang Regency, Central Java to increasing business turnover and expanding the market for these MSMEs products. The form of this activity was mentoring activities with lecture methods, tutorials, and disc...

Marketing Automation and Lead Generation Effectiveness: AI-Powered Marketing Systems Performance Analysis

Autoría no especificada

DEVELOPING YOUNG ENTREPRENEURS BASED ON INTERNSHIPS AND DIGITAL MARKETING LITERACY

Hari Mulyadi · Ikaputera Waspada · Asep Ridwan Lubis

This research aims to develop digital-based young entrepreneurs (digitalpreneurs) through internship programs in creative industries and digital marketing literacy training. The problem behind this research is the low digital skills, work experience, and digital marketing knowledge among young entrepreneurs. The method...

Innovative Research on the Internationalization Pathways of Brand Communication in the Digital Era

Yixuan Liu

In the digital era, the importance of international brand communication is gaining prominence, with digital marketing emerging as a fundamental tool that plays a critical role in global dissemination. Despite extensive academic discussions on the theoretical foundations and strategies of digital marketing within brand...

Marketing no Setor Privado da Saúde: Estágio no Hospital da Casa de Saúde São Mateus

Santos, Raquel Patrícia Ribeiro

The porpuse of this to present a study on the practice of digital marketing in the privatehelthcare sector, specifically focusing on the São Mateus Hospital Casa de Saúde. The predominance of using communication and digital marketing actions is increasingly noticeable, thus increasing the visibility of private healthca...

Digital Organizational Culture and Human Resource Competence in Shaping Strategic Digital Marketing For Enhancing Marketing Performance in SMEs

Syti Sarah Maesaroh · Nugraha Adhi Pratama · Mohammad Affendy bin Arif

MENDIDIK KEMANDIRIAN USAHA MIKRO KECIL MENENGAH (UMKM) DENGAN WORKSHOP MARKETING DIGITAL DI DESA PRANGGRONG BOYOLALI

Mulyanto Abdullah Khoir · Nashruddin Baidan

The workshop with the theme "Educating Independence of Micro, Small and Medium Enterprises (UMKM) Independence with Digital Marketing Workshop in Pranggrong Village Boyolali" aims to improve the understanding and skills of UMKM actors in utilizing digital technology as a marketing tool. This activity is motivated by th...

Improving Digital Literacy & Digital Marketing Skills of MSMEs in Bonto Manurung Village

Abdillah SAS · Supriadi Syam · Andi Riska Andreani Syafaruddin · Safitri Nuraulia Gunawang · y 1 más

This community service program aims to enhance digital literacy and digital marketing skills among small business groups in Bonto Manurung village, Maros Regency. The lack of knowledge and skills in utilizing digital technology is one of the main obstacles to improving the competitiveness and market reach of these busi...