Buscador de Tesis y publicaciones académicas

Peran Inovasi Produk, Orientasi Pasar, dan Pemasaran Digital terhadap Kinerja UMKM di Kota Bandung pada Era Ekonomi Digital

Frans Sudirjo

This study examines the impact of product innovation, market orientation, and digital marketing on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Bandung City within the context of the digital economy. A quantitative approach was used, with data collected from 135 MSMEs via a structured survey. Mult...

Improving Digital Literacy & Digital Marketing Skills of MSMEs in Bonto Manurung Village

Abdillah SAS · Supriadi Syam · Andi Riska Andreani Syafaruddin · Safitri Nuraulia Gunawang · y 1 más

This community service program aims to enhance digital literacy and digital marketing skills among small business groups in Bonto Manurung village, Maros Regency. The lack of knowledge and skills in utilizing digital technology is one of the main obstacles to improving the competitiveness and market reach of these busi...

Estrategias de marketing digital 360º: desde el rendimiento hasta la experiencia del usuario

Giovanni David Alejandro Salazar · Tannia Elizabeth Huertas López · Tamara Johanna Ugarte Almeida · Digna Aidee Yávar Rodriguez

El marketing digital ha transformado la manera en que las organizaciones se relacionan con sus clientes en el entorno digital contemporáneo. El objetivo de este estudio fue analizar las estrategias de marketing digital 360º, desde su rendimiento hasta la experiencia del usuario. La investigación adoptó un enfoque cuali...

Le marketing territorial digital à l'ère du tourisme digital : Une analyse bibliométrique avec «VOSviewer »

CHERGUI, Jamila · KHATTABI, Mohamed Aissam

Le marketing territorial digital, incluant le tourisme digital, connaît une croissance rapide, mais la littérature reste fragmentée et peu synthétisée. Cette situation rend nécessaire une analyse bibliométrique pour identifier les tendances, les collaborations et les thématiques dominantes. Cette étude mobilise 835 pub...

Digital Marketing Training At The Tempe Tofu Business Association

Kahar Haerah · Zainul Arifin

This article discusses the results of community service activities in Kebonsari Village, especially at the Tempe Tofu Business Association (PUTT) in Talangsari Village. PUTT is an initiative that aims to create jobs and improve the welfare of its members. One of the key aspects of PUTT's success is the understanding of...

Opportunities in Digital Marketing in the New Era

Kadam Savita Prabhakar

Digital marketing has revolutionized the way businesses interact with consumers, providing innovative strategies to engage audiences, enhance brand visibility, and drive revenue. With the rise of artificial intelligence (AI), big data analytics, social media, search engine optimization (SEO), and immersive technologies...

Digital Transformation Challenges at a Small Ryokan in Arima Onsen:

Yusuke Yoshikawa

Pengaruh Digital Marketing melalui Media Sosial TikTok dalam Keputusan Pembelian pada Victor Snack

Serlyana Nina Sari · Dila Damayanti

This study aims to analyze the effect of digital marketing through TikToksocial media on consumer purchasing decisions at Victor Snack. Theresearch uses quantitative methods with a descriptive approach. Data wascollected through questionnaires distributed to 108 respondents. Thevariables analyzed include the effectiven...

Implementation Of Digital Marketing In Construction Company In Renting Heavy Vehicles

Muhammad Febrian Dayandri

This study focuses on how to implement digital marketing in heavy vehicle rental of a construction company, PT. Tussens Krida Utama (private company). this study uses qualitative methods with secondary data that are collected personally from PT. Tussens Krida Utama. The respondents of this study are managers and two em...

PENINGKATAN PENDAPATAN MELALUI PELATIHAN DAN PENGEMBANGAN DIGITAL MARKETING KELOMPOK WANITA PENGRAJIN BATIK

Nur Ika Effendi · Vivi Yosefri Yanti · Risti Afriyani Afriyani · Risni Nelvia

Abstrak: Dampak positif teknologi seperti perubahan tren pemasaran dari konvensional menjadi digital, menyebabkan pelaku usaha UMKM harus mampu memanfaatkan digital marketing dengan bantuan media sosial (Facebook, Instagram) sebagai sarana promosinya. Kelompok wanita pengrajin batik desa Purwo Bakti juga memiliki harap...