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This paper deals with the study on the impact of Digital Marketing towards Millennial people who born age between1981 to 1999. The objective of the study is to analyse how Millennial Use Digital Media, how much and the reason for using digital media. The paper gives about the role of youths in the Digital Industry. It...
Modern age makes use of Digital Marketing techniques for mass communication in most of the cases. Not just has it reduced the marketing cost by its effectiveness, but it has also enabled the business owners to reach the customers in a better way. It also aids in analysing and reviewing data on customers behaviours so t...
economics and businesssocial sciencesDigital MarketingHealth & Fitness Entrepreneurs
Abstract The article is devoted to the formation of the digital marketing ecosystem and determining the influence of its components in the hierarchy of the enterprise strategy. The significant role of digital marketing in the formation of the strategy of a modern enterprise is shown. It is established that digital mark...
Rodrigues, Sónia · Correia, Ricardo · Martins, José
The need to implement a new development dynamic in rural regions has been one of the concerns of the rural tourism sector, which is currently starting its digital transformation process and the adoption of digital technologies and tools. In the light of literature, one of the tools with the greatest promotion potential...
Destination imageIntention to visitDigital marketingRural tourism
This study investigates the impact of digital Customer Relationship Management (digital CRM ) on the destination marketing performance of Manado, Indonesia, with a focus on the mediating role of the informed tourist. In the context of digital advancements, digital CRM represents an opportunity for Manado to enhance rel...
Megha Rani - · Dr. Arvind Rehalia - · Dr. Amarjit R Deshmukh -
Goel Digital Marketing Agency, founded in 2021, is a cutting-edge company that specializes in providing comprehensive digital marketing solutions to businesses of all sizes. With a team of highly skilled professionals, they are committed to helping their clients establish a strong online presence and achieve their mark...
9. Industry and infrastructureeconomics and businesssocial sciences
null Maharani Virginoni Zafitri · null Diana Juni Mulyati
Improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in this digital era. This research explores efforts to enhance the branding of Puspazary MSMEs through packaging innovation and digital marketing strategies. The collaborative approach involves updating packaging design thr...
This study aims to analyze digital marketing-based creative economy development strategies for strawberry dodol MSMEs in Rancabali Patengan Village, Bandung. The method used is Qualitative Descriptive with a Participatory Community Service (PkM) approach, through observation, interviews, and documentation. The analysis...
This study aims to comprehensively analyze the application of Islamic ethical values in marketing practices within the digital era and explore how these principles can be balanced with the demands of global market competitiveness. The digital era has fundamentally transformed marketing paradigms, creating vast opportun...
The research aims to explain how digital media in RSPHC CARE application can be applied to marketing communication using 4P (Jerome Mc.Carthy) and 4C (Lauterborn) concept, and explain how marketing communication through digital media in RSPHC CARE application attracts people as consumers to use health services in PHC S...
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