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In the era of digital economy, the digital marketing model brings opportunities and challenges to cross-border e-commerce enterprises. This paper conducts an in-depth study on the marketing strategies of cross-border e-commerce enterprises under the digital marketing model, including global market research and analysis...
In today’s digital world marketers are facing some new challenges, new technologies and opportunities in the market. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is to attract more and more customer...
This study examines the relationship between Digital Capabilities and Firm Performance in banking, analyzing the mediating effects of Marketing Services and moderating effects of Digital Transformation Knowledge and Innovation Investment. Understanding these elements' interaction in banks undergoing digital transformat...
Abstract Digital marketing is an integral part of the process of digital business transformation. It incorporates new marketing techniques that are based on information and communication technologies. For this reason, its application in practice is a prerequisite for the successful development of the business in the co...
Graesch, Jan Philipp · Hensel-Börner, Susanne · Henseler, Jörg
Purpose: The enabling technologies that emerged from information technology (IT) have had a considerable influence upon the development of marketing tools, and marketing has become digitalized by adopting these technologies over time. The purpose of this paper is to demonstrate the impacts of these enabling technologie...
Marketing9. Industry and infrastructureStrategy and ManagementInformation technology
This article examines the role of digital marketing in promoting Uzbekistan as an international tourist destination. Method: The study uses tourism statistics, academic literature, and analysis of current digital marketing practices. Results: Social media, visual content, influencer marketing, user-generated content, a...
Syabawaihi Syabawaihi · Vera Octalia · Ira Primalasari
Pelatihan digital marketing merupakan pendekatan strategis untuk memperkuat kapasitas usaha mikro, kecil, dan menengah (UMKM), khususnya pengrajin jamu tradisional yang menghadapi tantangan pemasaran di era digital. Studi ini bertujuan untuk mengevaluasi dampak pelatihan digital marketing terhadap peningkatan kesejahte...
Abstract Digital marketing has revolutionized the way businesses interact with customers in the modern economy. With the rapid growth of internet penetration, mobile technology, and social media platforms, organizations are increasingly shifting from traditional marketing methods to digital channels. This research pape...
he article describes the main approaches to understanding the digital transformation of business models. The components of successful digital transformation are: the development of an integrated business strategy, the digitization of the operating model, the search for new ways for growth and the coordination of factor...
Ulfi Sartika Lubis · Novita Wulandari · Iwan Wahyudi · Andika Widiyanto · y 6 más
Digital marketing strategy is the planning and actions taken by companies or individuals to utilize digital technology to market products or services effectively and efficiently to target markets. In this strategy, companies use various digital channels such as social media, search engines, email marketing, websites, o...
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