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Purpose: This study aims to explore the digital marketing strategy employed by PT Sewu Segar Primatama, specifically through its Instagram account @rejuveid, for marketing its cold-pressed juice products in Indonesia. The research investigates how the company has adapted its marketing communication strategy in response...
Digital transformation of the global society and economy causes tectonic movements in doing business worldwide. Business marketing has become an arena where disruptive technologies literally change the marketing environment landscape, transforming the contemporary marketing into digital marketing, and thus implying new...
omni-channel retailingcustomer engagement9. Industry and infrastructureeconomics and business
The aim of this study is to see how the satisfaction of Wardah cosmetics customers in Pekanbaru, who are between the ages of 18 and 40, is influenced by digital marketing strategies, marketing communications, and quality of service. Using the purposive sampling method, 238 people who used Wardah products and had access...
Denić Nebojša · Radević Borislav · Siljković Boris
The territories of AP Kosovo and Metohija represent the challenging and fast-growing wine market. However, many wine producers from Kosovo and Metohija are forced to acquire an innovative marketing approach which provides enhanced consumer experience and value. Therefore, they have implemented various marketing strateg...
2. Zero hungerS9. Industry and infrastructuresocial sciences
Rev.esc.adm.neg This study aims at designing digital marketing strategies to promote the city brand including a marketing manual or guide and the elaboration of a digital system of mobile and web application. This research study was based on the theories of Garcia (2010), Capurro (2006), Montiel (2002), Porter (2012),...
HF1-6182HF5001-6182economics and businesssocial sciences
Elizabeth Kurniawan Ardianto · Ridwan Sanjaya · Bernardinus Harnadi
In the current era of technological development, someone is always demanded to be creative and innovative in their existence in the digital world. The strategies to jump into the digital marketing field are an effective way to market products in an era of an onslaught of technological advances and the addition of the p...
L. Hnatyshyn · L. Dranus · O. Prokopyshyn · N. Trushkina
The article analyzes and summarizes existing conceptual approaches to defining the essence of the concepts “sales activity”, “marketing activity”, “agricultural marketing”, “transformation”, “marketing activity management”, “marketing management”. It has been established that the digital age will contribute to the tran...
2. Zero hunger9. Industry and infrastructureeconomics and businesssocial sciences
Ni Made Suci · Made Putri Ariasih · Made Amanda Dewanti · Rahutama Atidira · y 1 más
This study explores the implementation of marketing innovation strategies based on the creative economy to enhance the competitiveness of women-led micro, small, and medium enterprises (MSMEs) in Bali, Indonesia. Focusing on traditional culinary businesses, the research highlights the challenges these entrepreneurs fac...
The increasing number of social media users creates new opportunities in the marketing world. Marketing, which initially focused on the product (product-oriented), now has to be transformed into consumer-oriented marketing with many information channels owned by consumers. Consumers are becoming more critical of the pr...
Marketing includes all activities of the company in adapting to its environment creatively and profitably. Because success in competition will be achieved if the company can create and retain its customers. This has triggered the shift of Noic Studio's marketing strategy from offline marketing to a Digital Marketing st...
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