Buscador de Tesis y publicaciones académicas

Tesis de licenciatura 2024 Acceso abierto

Análisis de estrategias de marketing tradicional versus marketing digital en la era POST-COVID en Guayaquil, en el año 2023

Cárdenas Berzosa, Lisset Carolina · Rendon Palacios, Soledad Emely

La presente investigación se dio por la necesidad de identificar si han existido cambios significativos en la forma en la que se despliegan las estrategias de marketing tradicional versus las de marketing digital en el contexto guayaquileño posterior a la crisis sanitaria. El objetivo del artículo fue analizar las estr...

PUBLICIDAD economics and business social sciences HÁBITOS DE COMPRA

• Ecuador
• Spanish; Castilian

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Tesis de licenciatura 2021 Acceso abierto

Digitālā mārketinga iespēju izmantošana uzņēmumā SIA AutoKompleks

Rainers Zimins

Author of the work: Rainers Zimins. Theme of the work: Use of digital marketing activities in a specific company. Type of work: Bachelor's thesis. Study program: International Marketing and Advertising. Scientific supervisor: Romāns Putāns The bachelor's thesis analyzes the essence of digital marketing, activities and...

auto tirdzniecība Digitālais mārketings Digital marketing digitālā mārketinga reklāma

• Rīgas Stradiņa universitāte
• Latvia
• lv-LV

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Artículo 2020 Acceso abierto Revisado por pares 9 citas

Digital marketing strategy: companies experience during pandemic

Nataliia Meshko · Anastasiia Savinova

COVID-19 pandemic has brought significant changes, especially regarding the use of digital technologies in the promotion of goods and services. Digital marketing strategies are widespread in various sectors of the world economy. With the use of digital marketing tools, the companies are able to gain real-time consumer...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• VUZF Reviev, University of Finance, Business...
• DOI: 10.38188/2534-9228.20.4.05

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Publication 2026 Acceso abierto

IMPLUWENSYA NG PAGGAMIT NG DIGITAL MARKETING AT UGALI NG MGA ESTUDYANTE NG MARKETING MANAGEMENT BILANG CONSUMER SA EULOGIO 'AMANG' RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY - MANILA

Lauzon, Jhoana Grace · Bayani, Princess Mae · Calingo, Kristina · Crisol, Christopher Din · y 4 más

Abstrak Sinuri ng pag-aaral na ito ang impluwensya ng digital marketing sa pag-uugali ng mga estudyante ng Marketing Management sa Eulogio ‘Amang’ Rodriguez Institute of Science and Technology. Ang pananaliksik ay gumamit ng disenyong kwantitatibo-deskriptibo kung saan sinuri ang mga datos na mula sa 10 business owners...

Marketing FOS: Economics and business E-commerce platforms Influencer marketing

• Zenodo
• fil
• DOI: 10.5281/zenodo.18344995

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Artículo 2024 Acceso abierto Revisado por pares

BUSINESS LAW AND ISLAMIC LAW: DIGITAL STUDIES MARKETING IN PRACTICE LIVE STREAMING TIKTOK APPLICATION AS PUBLIC INCOME IN INDONESIA MAQASHID SYARIAH PERSPECTIVE JASSER AUDA

Syafril Wicaksono · M Khairul Hadi al asy ari

The increasingly rapid economic development of various industrial sectors can increase the growth of the Indonesian economy, especially the growth of the industrial sector in the digital marketing system. With the existence of this digital marketing system, it can make it easier for people to do business online on vari...

• State Islamic University of Raden Fatah Palem...
• DOI: 10.19109/muamalah.v10i2.26031

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Artículo 2025 Acceso abierto Revisado por pares

Adaptive Marketing Strategy for Sustainable Competitiveness: The Role of Digital Transformation and Innovation Resilience

Muchlis Abbas

This study aims to explore the interrelationship between adaptive marketing strategy, digital transformation, and innovation resilience in achieving sustainable competitiveness in the contemporary digital economy. Grounded in the theoretical perspectives of dynamic capabilities and organizational resilience, this resea...

economics and business social sciences

• Manunggal Halim Jaya
• DOI: 10.52970/grcsd.v6i1.587

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Other 2016 Acceso abierto

Tackling food marketing to children in a digital world: trans-disciplinary perspectives. Children’s rights, evidence of impact, methodological challenges, regulatory options and policy implications for the WHO European Region

World Health Organization Regional Office for Europe, · Tatlow-Golden, Mimi · Boyland, Emma · Jewell, Jo · y 3 más

There is unequivocal evidence that childhood obesity is influenced by marketing of foods and non-alcoholic beverages high in saturated fat, salt and/or free sugars (HFSS), and a core recommendation of the WHO Commission on Ending Childhood Obesity is to reduce children’s exposure to all such marketing. As a result, WHO...

2. Zero hunger health sciences medical and health sciences 3. Good health

• World Health Organization
• English

Artículo 2026 Acceso abierto

Do Digital Marketing Strategies Influence Pharmaceutical Buying Behaviour? An Empirical Study from a Tier-2 Indian City

Preeti Yadav · Dr. Yasir Arafat Elahi · Amit Kumar Goel

Digital marketing has become a central component of pharmaceutical promotion, yet there is limited empirical evidence from tier-2 Indian cities on whether such strategies actually influence buying behavior. This study examines the impact of e-marketing strategies on pharmaceutical decision-making among four key stakeho...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.19633531

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Artículo 2025 Acceso abierto Revisado por pares

MARKETING DIGITAL NO SETOR SUPERMERCADISTA: EVIDÊNCIAS DE TANGARÁ DA SERRA – MT

KARINE MEDEIROS ANUNCIATO · JAQUELINE DE PAULA BORECK

Com o avanço da tecnologia e a ampla conectividade digital, o marketing tradicional deu espaço a estratégias mais dinâmicas e interativas. Este estudo teve como objetivo identificar e analisar os tipos de marketing digital utilizados por um supermercado em Tangará da Serra/MT, avaliando sua relevância no contexto local...

economics and business social sciences

• DOI: 10.61164/vskpaq26

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Tesis de maestría 2025 Acceso abierto

How do digital marketing strategies in the wine market drive and shape the purchasing intentions of Millennial consumers?

Guimarães, Lívia Dornelles

This study investigates how digital marketing strategies and tools drive and shape Millennials’ purchasing intentions in the wine industry. Given the global decline in wine consumption, understanding how to engage younger generations is crucial for the industry’s sustainability. A qualitative methodology was employed,...

economics and business social sciences Millennials Consumer behavior

• Portugal
• English

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