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null Tubel Agusven · null Selvi Fauzar · null Muhammad Rizki · null Agustinus Sihombing · y 2 más
Kuala Sempang Village, located in Bintan Regency, is known for its local products, such as snacks and chips made from agricultural and plantation produce. However, the limited knowledge and skills in digital marketing pose a significant challenge for members of the Joint Business Group (Kelompok Usaha Bersama, KUBE) in...
null Royda Sagala · null Danyel Julfan Sinaga · null Rofan Aceh · null Dandy Tambunan
Digital transformation has significantly changed the marketing landscape, creating a need for strategies that integrate advanced technology with humanistic approaches and digital ethics. This study examines the integration of Marketing 5.0 strategies with digital ethical principles to enhance customer loyalty in today’...
Alongside the advancement of information technology, the marketing industry has grown pretty quickly. SMEs today have to implement new marketing techniques to promote their goods in the digital age. MSMEs exist in Segaran Village, Klaten, aswell. SMEs have the potential to succeed in Segaran Klaten Village because of t...
economics and businesssocial sciences11. Sustainability1. No poverty
Trianasari Trianasari · Ni Made Ary Widiastini · Putu Saputra
This study aims to identify digital marketing in an effort to increase tourist visits to Tembok Tourism Village, Buleleng, using qualitative descriptive methods and a case study approach. Data were collected through observation, interviews with tourism village managers, and analysis of documentation related to the digi...
This study is in the context of digital marketing. It aims to study several marketing strategies of KFC: advertising marketing, brand marketing, word-of-mouth marketing, price strategy, and localization strategy. The study found that through multi-channel marketing, KFC consolidated its brand foundation to attract cons...
This research aims to analyze the effect of green marketing and digital marketing on the competitiveness of MSMEs mediated by brand image. The object of this research is MSME players in the tempeh chips sector in Malang City, with data collected from 150 respondents. This research uses a quantitative approach. Sample m...
Novalia Agung Wardjito Ardhoyo · Sunarto Sunarto · Hifni Alifahmi
The world is currently entering the Big Data era. Organizations take advantage of this moment and make it a tool for strategic business maneuvers. As was done by the modern Primago Islamic boarding school. All Primago marketing communication activities are mediated by social media. However, until now there is no formul...
This study aims to analyze the marketing strategies and customer acquisition efforts of PT Wangsa Jatra Lestari in the manufacturing and printing services sector. The research employs a qualitative approach, including in-depth interviews with key stakeholders and secondary data analysis. The findings reveal that PT Wan...
industrial biotechnologyengineering and technology
null Haudi · Khusnul Khotimah · Yanti Budiasih · null Sunardi · y 4 más
Digital transformation has driven significant changes in the marketing strategies of Micro, Small, and Medium Enterprises (MSMEs), particularly through the use of social media as a means of strengthening online branding. However, many MSMEs still face obstacles in the form of limited conceptual understanding of digital...
Damnjanović, Vesna · Lončarić, Dina · Dlačić, Jasmina
Purpose – The main aim of this case study is to explain the digital marketing strategy for different target segments of Accor Hotels, the most diversified hotel player. // Design – We present a business case study about Accor Hotels, together with teaching notes that teachers will be able to use in the classroom. // Me...
Društvene znanostiEconomics4. Educationsocial sciences
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