Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

E-Commerce and Digital Marketing Practices: Their Uneven Effect on Retail Sales Performance in Surigao City

Marivie S. Piollo · Eric M. Villamar · Cris S. Saranza

Digital marketing is widely promoted as an equalizer for small retailers in emerging markets, yet evidence on whether its returns are evenly distributed - across firms and across marketing channels - remains limited. Drawing on the technology-organization-environment framework and the resource-based view, this study ex...

• Everant Journals
• DOI: 10.47191/jefms/v9-i7-54

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Artículo 2024 Acceso abierto Revisado por pares

Interrelation of Reverse Psychology and Digital Marketing

Alman Bansal -

This review paper explores the concept of reverse psychology in digital marketing, a strategy where brands deliberately deviate from traditional marketing norms to capture consumer attention through unexpected and unconventional tactics. Reverse psychology marketing, as defined by Sinha & Foscht (2007), leverages the c...

economics and business social sciences

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.2024.v06i05.27404

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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing Melalui Pembuatan Web Profile dan Rebranding Kelompok Wanita Tani Melati Bojongmanggu

Lina Karlina · Ade Irma Susanty · Taufan Umbara · Rizza Indah Mega Mandasari · y 2 más

Digital transformation is forcing global MSMEs to adopt technology, especially digital marketing. However, not all MSMEs are taking full advantage of it. In Indonesia, limited resources and low marketing skills challenge the growth of MSMEs. Digital marketing and market capability proved to influence performance, while...

2. Zero hunger economics and business social sciences

• LP3M Universitas Sains Al Quran
• DOI: 10.32699/sorot.v3i1.6523

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Artículo 2025 Acceso abierto Revisado por pares 1 cita

How cloud knowledge management platforms enhance innovation in digital marketing strategies?

Mohammed Ahmed Al-Hamamy · Bashar Thaker Al-Qotaje · Manal Alsammak

Type of the article: Research ArticleAbstractCloud-based knowledge management platforms provide real-time, collaborative digital environments for storing and distributing organizational intelligence.. This study aims to examine the impact of cloud-based knowledge management platforms and innovation on digital marketing...

economics and business social sciences

• LLC CPC Business Perspectives
• DOI: 10.21511/im.21(4).2025.19

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Artículo 2023 Acceso abierto Revisado por pares 1 cita

INNOVATIVE TECHNOLOGIES IN THE MARKETING POLICY OF BANKS

Іryna Krasnova · Evgeniy Danyliuk · Artur Stryzhak

In the face of dynamic changes and uncertainties such as pandemics, crises, and war, the banking business is focusing on maximizing its transition to online services. This requires a constant search for innovative banking service channels that reduce irrational operating costs, while ensuring that each client can recei...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• The National University of Ostroh Academy
• DOI: 10.25264/2311-5149-2023-28(56)-77-85

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Tesis de maestría 2020 Acceso abierto

Marketing digital: guia prático de apoio à gestão

Silva, André Ponte

Este Relatório de Projeto desenvolve-se no âmbito da obtenção do grau de Mestre em Gestão de Marketing, pela Faculdade de Economia da Universidade do Algarve. Com o objetivo de contribuir para a introdução de gestores e empreendedores ao mundo Digital, este projeto assume-se como um contributo para a redação de um manu...

Internet Empreendedorismo Crowdfunding Marketing digital

• Portugal
• Portuguese

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Artículo 2024 Acceso abierto Revisado por pares

The Influence of Product Quality, Brand Image and Digital Marketing on Purchasing Decision for Indomie Products in Banjarnegara

Vina Susanti · Arini Hidayah · Luthfi Zamakhsyari

The purpose this study is to ascertain the influence of product quality, brand image and digital marketing on indomie purchasing decisions in Banjarnegara. This type of research use a quantitative approach using the purposive sample method, with the criteria of Indomie consumers and domiciled in Banjarnegara. There are...

economics and business social sciences

• PT Formosa Cendekia Global
• DOI: 10.55927/eajmr.v3i9.10861

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Publication 2016 Acceso abierto

DIGITAL MARKETING - A CONCEPTUAL VIEW

Nivedita Jha*, Namita Rani Behera** & Manjunath***

Digital marketing is a promotion of promotional products and services through digital media that lets both consumers and companies boost sales and profit. As the critical element among the marketing mix, the digital marketing is now considered to be a foremost factor in methods of sales and promotion. The major influen...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.16674920

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Dataset 2025 Acceso abierto

Examining differences in exposure to digital marketing of unhealthy foods reported by Canadian children and adolescents in two policy environments

Vergeer, Laura · Soto, Carolina · Bagnato, Mariangela · Pauzé, Elise · y 5 más

Abstract Background There has been relatively little research on youth’s exposure to food marketing on digital media, which is important as new digital platforms emerge and youth spend more time online. Evidence evaluating different policy approaches to restricting digital food marketing to children is also limited. Th...

health sciences medical and health sciences

• DOI: 10.6084/m9.figshare.c.7664273.v1

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Preprint 2026 Acceso abierto

DIGITAL MARKETING STRATEGIES FOR LAW FIRMS: A COMPREHENSIVE APPROACH TO PROMOTION IN A HIGHLY COMPETITIVE MARKET

Keda, Roksoliana

Abstract This paper analyzes key digital marketing instruments and strategies specifically tailored for the legal sector. It examines the nuances of promoting legal services within a saturated market, emphasizing the roles of Search Engine Optimization (SEO), Local SEO, and Search Engine Reputation Management (SERM). B...

Marketing FOS: Economics and business social sciences law

• Zenodo
• enc
• DOI: 10.5281/zenodo.18422872

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