Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto

ESTRATÉGIAS DE MARKETING DIGITAL E SEUS EFEITOS NA ATUALIDADE

Joselane De Souza Da Silva

O marketing digital é um termo abrangente para todas as atividades de marketing que são realizadas online. As empresas usam canais digitais como a pesquisa do Google, mídias sociais, e-mail e seus próprios sites para se conectar com seus clientes atuais e potenciais. As pessoas agora passam o dobro do tempo online do q...

Marketing FOS: Economics and business Internet Mídias Sociais

• Zenodo
• DOI: 10.5281/zenodo.8126195

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Artículo 2021 Acceso abierto Revisado por pares 1 cita

PEMANFAATAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN PADA UMKM ISTANA RENDANG

Rafnel Azhari · Faidil Tanjung · Yulianti Fitri Kurnia

UMKM Istana rendang merupakan salah satu UMKM rendang yang berada di Nagari Mungka Kabupaten Lima Puluh Kota. Usaha ini sudah berjalan sangat lama. Permasalahan yang dihadapi oleh UMKM ini adalah masalah pemasaran produk yang bersifat konvensional dan belum adanya P-IRT. Tujuan dari kegiatan untuk membantu peningkatan...

Social sciences (General) H1-99

• Universitas Andalas
• DOI: 10.25077/jwa.28.3.272-278.2021

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Artículo 2023 Acceso abierto Revisado por pares 2 citas

Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

Detya Wiryany · Maudy Rizkiana Poedjadi · Ita Rahmawati

This research aims to provide knowledge related to post-covid 19 digital marketing strategies to increase the number of students at private universities in Indonesia. This study uses a qualitative method with a case study approach in data collection. Observing, interviewing, and sorting the required data as well as con...

4. Education

• Al-Kindi Center for Research and Development
• DOI: 10.32996/jbms.2023.5.4.12

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Artículo 2024 Acceso abierto Revisado por pares

Pengaruh Preferensi Konsumen, Digital Marketing, dan Lifestyle terhadap Keputusan Pembelian Pada Cafe Edelweiss Wonokitri, Pasuruan

null Nur Rokhmad Nuzil · null Nofan

This study aims to comprehensively analyze the influence of consumer preferences, digital marketing, and lifestyle on purchasing decisions. The research employs a quantitative approach using multiple linear regression analysis to determine the relationships among these variables. Data was meticulously collected through...

economics and business social sciences

• Institut Agama Islam Nasional Laa Roiba Bogor
• DOI: 10.47467/elmal.v5i12.4882

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Artículo 2023 Acceso abierto Revisado por pares

Eksplorasi Interaksi Digital Marketing dan Personal Selling dalam Mempengaruhi Keputusan Pembelian Produk Kecantikan

Paratama Kurniawan · Mitra Riani Aisyah

Ms.Glow beauty products is a business focused on skin care and beauty. In the marketing efforts of MS.GLOW products, digital marketing strategies and personal selling are utilized to influence consumer purchasing decisions. The objectives of this research are as follows: (1) to determine whether digital marketing influ...

economics and business social sciences

• Scimadly Publishing
• DOI: 10.55657/jpmb.v2i01.105

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Artículo 2025 Acceso abierto Revisado por pares

Causal factors of digital marketing, market orientation, and entrepreneurial personality affecting the performance of hormone therapy business

Thanate Amnajcharoensak · Natsapun Paopun

Currently, health products, especially hormone therapy products designed to enhance male sexual performance, are attracting growing attention as solutions to various health concerns. However, the development of these products is challenged by the lack of detailed consumer demographic data in this niche market. The obje...

economics and business social sciences

• Learning Gate
• DOI: 10.55214/25768484.v9i6.8032

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Artículo 2025 Acceso abierto Revisado por pares

Optimizing Purchasing Decisions Through Digital Marketing and Online Reviews: Consumer Trust as a Key Mediator

Yudi Nur Supriadi · Fadlan Pramudito

This research aims to explore how Digital Marketing and Online Consumer Reviews influence Purchasing Decisions, with Consumer Trust acting as a mediator in the online smartphone market in Indonesia. By surveying 326 respondents from the Jabodebatek area and applying the Structural Equation Modeling (SEM) approach, the...

economics and business social sciences

• Economic Faculty, Gorontalo State University
• DOI: 10.37479/jeej.v7i1.25499

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Tesis de maestría 2022 Acceso abierto

Digital marketing during the Covid-19 pandemic: a field study in the education sector

Mirzayeva, Leyla

Using the interactivity theory of marketing, the major goal of this research was to look into the effects of digital marketing elements (trendiness, interactivity, and attractiveness) on the performance of higher education institutions via the moderating function of online trust. The characteristics of digital marketin...

Trend olma Attractive digital marketing Çevrimiçi güven Online trust

• Işık Üniversitesi
• Turkey
• English

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Artículo 2023 Acceso abierto Revisado por pares

Community of Women Enterpreneurs: The Role of Competitive Advantage in Improving Marketing Performance

Aprih Santoso · M. Rikza Chamami

The research aims to empirically analyze the influence of digital marketing on marketing performance with product competitive advantage as a mediating variable in the community of women creative industry entrepreneurs in Pedurungan District, Semarang City. The research sample used was 117 people obtained using the cens...

Women’s Community HT51-1595 BP1-253 economics and business

• UIN Walisongo Semarang
• DOI: 10.21580/prosperity.v3i2.14676

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Publication 2023 Acceso abierto

The Role of Digital Marketing in Mediating the Impact of Covid 19 Epidemic and Intensity of Competition on Business Performance (Case Study: Online Business)

Kaveh Parandin*, tayebehjamshidi, Somayeh Hosseini Aghdaei, Ali Rahmati

This research was conducted with the aim of the role of digital marketing in mediating the effect of the Covid-19 epidemic and the intensity of competition on business performance (case study: Online Business). This research is an applied study that was conducted in a descriptive-survey manner. The statistical populati...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.10259706

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