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Travel is currently a trend that is favored by young people. Gen Z who wants healing without the hassle of searching about the intended location only needs to make a reservation at an agency that provides tour & travel services, this service is also usually cheaper than traveling alone to the intended destination. Crow...
null Hendrawati Hamid · null Chandra Putra Kusniadi
The purpose of this study is to examine how digital marketing has impacted the growth of different MSMEs in Manado City. Digital marketing offers convenience to customers while solving marketing issues and making the process more effective and efficient. MSME development is a collection of initiatives aimed at bolsteri...
Sulaiman Althuwaini · Mohammed Aljabari · Asma Bouguerra · Mahmoud Allahham · y 2 más
The objective of this study is to examine the mediating effect of sustainable performance in the relationship between digital marketing tactics and market volatility at an effective level in the Jordanian market. This research uses the Triple Bottom Line (TBL) Theory and the Resource-Based View (RBV) theories to examin...
The pharmaceutical industry plays a vital role in global healthcare systems. This research paper analyzes strategic sales and marketing practices within the pharmaceutical sector, with special emphasis on the role of digital marketing, relationship marketing, and professional promotion through healthcare practitioners....
Digital literacy refers to a person's ability to use, understand, and participate in the digital environment effectively. The development of information technology has changed the scope of the marketing world in recent years. Marketing communication methods that were previously traditional and conventional have now bee...
The automobile industry has become highly competitive with increasing use of digital marketing and customer relationship management strategies. This study examines which marketing approaches work best for automobile dealerships, specifically focusing on selected automobile dealerships in Karnataka. A survey was conduct...
Lekhraj Bugaliya is a digital marketing professional specializing in data-driven strategies and emerging technologies. His interests span digital marketing research, artificial intelligence, machine learning, and computer science. He focuses on leveraging modern marketing methods and integrating advanced technologies t...
The lack of a social media marketing strategy was challenging for the destination. Café Sawah, as an agrotourism destination, lacks in managing social media, thus hampering the optimization of digital marketing. In response, the destination must improve its intention to visit. This research analyzes the influence of di...
HF5001-6182economics and businesssocial sciencesBusiness
Milena Lazić · Ivana Domazet · Valentina Vukmirović
The Covid-19 pandemic has caused issues and significant challenges in all spheres of business activities. Digital marketing is no exception, which, although based on the application of information technologies and thereby its functioning was not vitally jeopardized, has undergone significant transformations. Accordingl...
digital marketing growth3309. Industry and infrastructuresocial sciences
UMKM has an important role to play in creating jobs and driving innovation. However, UMKM still faces the challenge of understanding the everexpanding information technology. The government has issued regulations to protect UMKM, but they still need enhanced capabilities in digital marketing. Entrepreneurs need to leve...
economics and businesssocial sciences8. Economic growth1. No poverty
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