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In this article, modern concepts of digital marketing Marketing 4.0. and Marketing 5.0. studied within. It is recommended to use "Kotter's 8 Stages of Change", "McKinsey 7-S Framework" or Prosci ADKAR transformation models to identify digital marketing transformation opportunities. Digital marketing transformation fact...
Nurhuda Annaastasia · Desi Sriwulan · Wa Jali · Abdul Sarifin
The development of technology affects people's lifestyles, especially in meeting their daily needs. This is what underlies business actors starting to look at digital marketing marketing. This study aims to determine the marketing strategy of processed fishery products using digital marketing during the Covid-19 pandem...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
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Women entrepreneurs are the business owners participated in economic activity to empower themselves economically and enhance their status in the society. The purpose of this research study is to investigate how women entrepreneurs are utilizing digital technologies for business marketing and what do they perceive about...
Priti P. Bokariya · Mihir S. Shah · Vedant S. Sawant
The size of the Internet interaction allowed the customer to be part of the marketing of any product, product, services, or other organization. To this end, digital internal marketing promotes a customer-cantered perspective where organizations should focus on customer support and engage them in the value proposition p...
This research aims to improve effective digital marketing strategies. In addition, digital marketing provides the necessary training and guidance, so that digital marketing can improve MSME products. This research uses a community service method with assistance and training that ends with an evaluation of effectiveness...
This study examines the influence of digital marketing on brand awareness within the multinational Fast-Moving Consumer Goods (FMCG) sector, focusing on how various digital strategies contribute to overall marketing effectiveness. Utilizing a sample of 277 respondents, the research employs descriptive statistics, corre...
Business, Economics and Managementeconomics and businesssocial sciencesBusiness and Management
This research decisively establishes the influence of digital marketing on the marketing performance of Small and Medium Enterprises (SMEs) in the food sector of Jepara Regency, underscoring the critical mediating roles of customer engagement and relationship marketing. Employing a robust quantitative methodology with...
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