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76.569 resultados para «marketing digital»

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Artículo 2023 Acceso abierto Revisado por pares 4 citas

Impact Of Artificial Intelligence AI in Digital Marketing

Darshan Mahakal

In recent years, the field of digital marketing has seen a substantial impact from artificial intelligence (AI). Digital marketing methods that are more successful and efficient because of the use of AI have changed how firms communicate with their clients. The ability to collect and analyse vast volumes of data using...

medical and health sciences clinical medicine social sciences psychology and cognitive sciences
  • Journal of Global Economy
  • DOI: 10.1956/jge.v19i2.688
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Artículo 2023 Acceso abierto Revisado por pares

Pengenalan Digital Marketing Untuk Meningkatkan Penghasilan Peternak Ayam Kampung Di Koto Tangah Padang

null Khairil Azmi · null Jon Maizar · Nardiman Nardiman

Starlight Green Farm is a free-range chicken farming business located on Jalan Air Cold Balai Gadang Koto Tangah Padang, where the service is being carried out to provide an introduction to digital marketing in these difficult times as a result of the Covid-19 Pandemic in February 2020 which is still impacting the Star...

economics and business social sciences
  • PT Takaza Innovatix Labs
  • DOI: 10.61536/konsienti.v1i01.4
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Artículo 2024 Acceso abierto Revisado por pares

Workshop Kewirausahaan Berbasis Digital Marketing sebagai Peluang Bisnis Pada Ikatan Remaja Masjid (IRM) Kecamatan Labuhan Deli Kabupaten Deli Serdang

Elisabeth Haloho · Lambas Marisi Tua LG · Prabudi Darus · Edi Safrul · y 1 más

Entrepreneurship is closely related to marketing, which is one of the keys to the success of a business or business that will be run by an entrepreneur, in this case of course, in this modern era, marketing is not only done conventionally (offline) but must also be supported by technology. or science and technology. Th...

4. Education economics and business social sciences 8. Economic growth
  • Institut Agama Islam Negeri Kerinci
  • DOI: 10.32939/altifani.v4i1.3960
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Artículo 2024 Acceso abierto Revisado por pares

Analysis of Digital Marketing Strategy Based on SOSTAC Method

Ni Putu Sri Ratih Dia Patni · Anak Agung Ngurah Hary Susila · I Nyoman Prayana Trisna

PT Kana Bali Nature is a retail company of beauty and body care products in Denpasar, Bali, which has problems with decreased brand awareness and cost overruns due to suboptimal digital marketing implementation. This research aims to analyze and implement a thorough and comprehensive digital marketing strategy using th...

information technology social media Electronic computers. Computer science economics and business
  • Asosiasi Doktor Sistem Informasi Indonesia
  • DOI: 10.51519/journalisi.v6i3.795
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Artículo 2024 Acceso abierto Revisado por pares

Digital marketing adoption and restaurants’ performance: an analysis through the lens of TOE

Swetha Rajagopal · Vidhya Vinayachandran

Restaurants can strategically leverage Digital Marketing as a cost-optimized tool for efficient stakeholder communication, thereby influencing overall performance. Although the accessibility of information has a great influence on the performance of restaurants, the relationship between Digital Marketing Adoption and B...

economics and business social sciences
  • Informa UK Limited
  • English
  • DOI: 10.1080/23311975.2026.2643020
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Artículo 2024 Acceso abierto Revisado por pares 2 citas

Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated By Consumer Trust

Muhammad Aldi · Whisnu Adisaputra

This study explores how influencer marketing and digital content campaigns affect brand loyalty, with consumer trust acting as a mediator, within Polewali Mandar Regency. Using a quantitative approach and Structural Equation Modeling (SEM), data were gathered from 100 local consumers who interacted with these marketing...

digital marketing strategies Electronic computers. Computer science economics and business social sciences
  • STMIK AKBA
  • DOI: 10.35585/inspir.v14i1.80
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Artículo 2023 Acceso abierto Revisado por pares

IMPROVING THE MARKETING PERFORMANCE OF "BOLEN KITA" MSMEs THROUGH DIGITAL MARKETING STRATEGIES

Sakti Brata Ismaya · Titus Indrajaya · Dewi Purnamasari · Siti Mariam · y 1 más

Abstract The COVID-19 pandemic has provided a significant impetus for Micro, Small and Medium Enterprises (MSMEs) to adopt online business models to survive. Amid these changes, promoting MSMEs through online media, such as Instagram, Facebook, WhatsApp and other social media platforms, has become a common choice. This...

economics and business social sciences
  • Yayasan Education and Social Center
  • DOI: 10.53067/ije3.v3i3.216
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Other 2025 Acceso abierto

Cyber Resilience in Digital Marketing Within the Framework of Sustainable Management

Gündüzyeli, Bora · MXC-9216-2025 · Sistemleri, Yönetim Bilişim

The increasing reliance on information and communication technologies (ICTs), particularly the Internet, in digital marketing systems has made them prime targets for cyberattacks. The fact that, without adequate cybersecurity measures, digital marketing systems may face serious cyber threats, such as data breaches, fin...

Cybersecurity Sustainability Digital marketing economics and business
  • Multidisciplinary Digital Publishing Institut...
  • Turkey
  • English
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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Strategy to Increase Product Selling Prices

Nining Asniar Ridzal · I Wayan Sujana · Ernawati Malik · Asrya Asrya · y 1 más

This community service program aims to enhance the understanding and skills of MSME actors in Koholimombono Village in implementing digital marketing strategies to increase product selling prices. In the digital era, technology-based marketing plays a crucial role in expanding market reach and improving business compet...

economics and business social sciences
  • Lembaga Riset dan Inovasi Masyarakat Madani
  • DOI: 10.59110/rcsd.476
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Other 2026 Acceso abierto

Digital marketing course

cruise, tom

Digital marketing is essentially the promotion of a business, brand, or product using the internet through multiple channels such as search engines, social media platforms, and email. It allows the communication to be spread to a much bigger audience in a more efficient and less costly way than with traditional marketi...

  • figshare
  • DOI: 10.6084/m9.figshare.31477939.v2
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