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In recent years, the field of digital marketing has seen a substantial impact from artificial intelligence (AI). Digital marketing methods that are more successful and efficient because of the use of AI have changed how firms communicate with their clients. The ability to collect and analyse vast volumes of data using...
medical and health sciencesclinical medicinesocial sciencespsychology and cognitive sciences
null Khairil Azmi · null Jon Maizar · Nardiman Nardiman
Starlight Green Farm is a free-range chicken farming business located on Jalan Air Cold Balai Gadang Koto Tangah Padang, where the service is being carried out to provide an introduction to digital marketing in these difficult times as a result of the Covid-19 Pandemic in February 2020 which is still impacting the Star...
Elisabeth Haloho · Lambas Marisi Tua LG · Prabudi Darus · Edi Safrul · y 1 más
Entrepreneurship is closely related to marketing, which is one of the keys to the success of a business or business that will be run by an entrepreneur, in this case of course, in this modern era, marketing is not only done conventionally (offline) but must also be supported by technology. or science and technology. Th...
4. Educationeconomics and businesssocial sciences8. Economic growth
Ni Putu Sri Ratih Dia Patni · Anak Agung Ngurah Hary Susila · I Nyoman Prayana Trisna
PT Kana Bali Nature is a retail company of beauty and body care products in Denpasar, Bali, which has problems with decreased brand awareness and cost overruns due to suboptimal digital marketing implementation. This research aims to analyze and implement a thorough and comprehensive digital marketing strategy using th...
information technologysocial mediaElectronic computers. Computer scienceeconomics and business
Restaurants can strategically leverage Digital Marketing as a cost-optimized tool for efficient stakeholder communication, thereby influencing overall performance. Although the accessibility of information has a great influence on the performance of restaurants, the relationship between Digital Marketing Adoption and B...
This study explores how influencer marketing and digital content campaigns affect brand loyalty, with consumer trust acting as a mediator, within Polewali Mandar Regency. Using a quantitative approach and Structural Equation Modeling (SEM), data were gathered from 100 local consumers who interacted with these marketing...
digital marketing strategiesElectronic computers. Computer scienceeconomics and businesssocial sciences
Sakti Brata Ismaya · Titus Indrajaya · Dewi Purnamasari · Siti Mariam · y 1 más
Abstract The COVID-19 pandemic has provided a significant impetus for Micro, Small and Medium Enterprises (MSMEs) to adopt online business models to survive. Amid these changes, promoting MSMEs through online media, such as Instagram, Facebook, WhatsApp and other social media platforms, has become a common choice. This...
Gündüzyeli, Bora · MXC-9216-2025 · Sistemleri, Yönetim Bilişim
The increasing reliance on information and communication technologies (ICTs), particularly the Internet, in digital marketing systems has made them prime targets for cyberattacks. The fact that, without adequate cybersecurity measures, digital marketing systems may face serious cyber threats, such as data breaches, fin...
CybersecuritySustainabilityDigital marketingeconomics and business
Nining Asniar Ridzal · I Wayan Sujana · Ernawati Malik · Asrya Asrya · y 1 más
This community service program aims to enhance the understanding and skills of MSME actors in Koholimombono Village in implementing digital marketing strategies to increase product selling prices. In the digital era, technology-based marketing plays a crucial role in expanding market reach and improving business compet...
Digital marketing is essentially the promotion of a business, brand, or product using the internet through multiple channels such as search engines, social media platforms, and email. It allows the communication to be spread to a much bigger audience in a more efficient and less costly way than with traditional marketi...
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