Buscador de Tesis y publicaciones académicas

B2B Digital Marketing and ROI Measurement: Challenges and Opportunities in the Business-to-Business Industry for MSMEs in Indonesia

Eri Mardiani · Eva Yuniarti Utami · Muhammad Umer Farooq Mujahid

In order to maintain growth and competitiveness in the modern business environment, digital marketing must be strategically integrated, especially for Micro, Small, and Medium-Sized Enterprises (MSMEs) that conduct business-to-business (B2B) transactions. This study looks into the potential and difficulties that come w...

How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharing

Khaldoun Kanaan · Mohammad Abuhjeeleh · Fakhrieh Darabseh · Omar Taha · y 1 más

Innovative performance has been identified as a critical dynamic in various sectors, while little research has focused on the mediating role of knowledge sharing. The current study measures the role of knowledge sharing between digital marketing and innovative performance induced ultimately revenue growth in the hotel...

Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?

Georgios Filippou · Athanasios G. Georgiadis · Ashish Kumar Jha

AbstractMarketing professionals and business owners strive to evaluate the effectiveness of their marketing investments. With multiple marketing channels at their disposal, understanding how these channels interact and influence each other is crucial. Digital analytics tools, such as Google Analytics, tend to measure t...

Advertising and Marketing Design

Dr. Anu Devi

Abstract: This abstract explores the critical intersection of advertising design and marketing, emphasizing how design choices impact brand perception, consumer engagement, and ultimately, purchasing decisions. It highlights the importance of visual communication, brand identity, and the influence of digital platforms...

Aktivitas PKM berupa Penguatan Desa Wisata dalam Bentuk Pelatihan Pemasaran Digital di Desa Wisata Cemagi

Ni Desak Made Santi Diwyarthi · I Wayan Adi Pratama

Program pengabdian kepada masyarakat merupakan langkah bijak dalam mengembangkan potensi desa. Pengabdian kepada masyarakat ini berlangsung selama dua hari pada tanggal 21-22 bulan september tahun 2023 di desa wisata cemagi. pengabdian masyarakat berupa pelatihan digital marketing pada 25 pemuda desa. Program pengabdia...

Sustainability Marketing: Digital Marketing pada Kinerja Pemasaran Pariwisata Melalui Inovasi Produk

Muh. Arief · Andi Sismar

Navigating the digital marketing wave: Strategies and approaches for Cyprus’s boutique hotels

George Yiapanas

<p>In the modern hospitality industry, particularly within the scenic context of Cyprus, digital marketing strategies have become indispensable for achieving competitive success. Cyprus, renowned for its rich cultural heritage and breathtaking landscapes, offers boutique hotels a distinct opportunity to differentiate t...

The Role of Digital Marketing in Achieving Sustainable Financial Growth in Jordanian Banks: An Empirical Study Using Digital Entrepreneurship as a Mediating Variable

Haya Awawdeh · Najwa Alsuwais · Shatha Alrawabdeh · Alaa Albusaili · y 3 más

Introduction: The study aimed to investigate the role of digital marketing in achieving sustainable financial growth in Jordanian banks, with a specific focus on entrepreneurship as a mediating variable. In the context of rapid technological advancements and heightened competition in the banking sector, this study expl...

MARKETING EVOLUTION: FROM TRADITIONAL TO WEB 3.0

Andriy Melnyk

This study analyses the evolution of marketing from conventional techniques to the decentralised, user-driven environment of Web 3.0. The aim is to highlight the changes in marketing strategies brought about by breakthroughs in digital technologies, focusing mainly on the influence of blockchain, AI and decentralised p...

Implementasi Customer Relationship Management (CRM) dalam Strategi Pemasaran UMKM Berbasis Digital

Fitriany Fitriany · null Yurisman Star

Digital transformation requires MSMEs not only to rely on online promotion but also to manage customer relationships more systematically through the implementation of Customer Relationship Management (CRM). However, most MSMEs remain at the basic level in utilizing customer data, resulting in suboptimal digital marketi...