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This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: • Big Data, Artificial Intelligence and Analytics in Digital Marketing • Emerging technologies and how t...
Digital marketing has become a crucial aspect of modern business strategies, offering organizations a more efficient and targeted way to reach their audience in an increasingly digital world. As the marketplace evolves, businesses must adapt their marketing practices to engage with consumers through digital platforms....
Discover the leading digital marketing institute in Jaipur offering comprehensive courses in SEO PPC social media email marketing analytics. Join our digital marketing institute in Jaipur for hands-on projects Google Facebook certifications expert mentors. Flexible batches real campaigns placement assistance. Master sk...
digital marketing agency in jaipurdigital marketing institute in jaipurdigital marketing training in jaipur
Purpose: Digital marketing trends change time from time; therefore, Small and Medium-sized enterprises often face challenges while adopting digital marketing strategies. These challenges are caused by the richness and complexity of tactics to optimize growth, customer engagement, buyer behaviors, and business continuit...
HF5001-6182economics and businesssocial sciences8. Economic growth
Abstract: This study examined the significant relationship between knowledge and utilization of digital marketing and the business performance of micro, small, and medium enterprises (MSMEs) in Bacolod City, Negros Occidental. A total of 387 MSME owners and managers participated in the research. Employing a descriptive...
"The study examines the role of digital marketing in customer acquisition. The relevance of this research is driven by the fact that marketing is increasingly encompassing various industries today. One of its main tasks is to acquire new customers. At the same time, the growing number of companies producing goods with...
economics and businesssocial sciencespolitical science
The profession of digital marketing in Indonesia with extensive business development is challenging due to the technical skills and practical elements of marketers in the job market. Keeping updated credentials in digital marketing is crucial to reduce the risk of losing competition, as current advancement in the indus...
digital marketing; social media; qualitative methodeconomics and businesssocial sciences
This article examines how four key digital marketing factors—Mobile Marketing, Content Marketing, Social Media Marketing, and Email Marketing—affect the purchase behaviour of Generation Z consumers in Indonesia’s rapidly growing e-commerce market. Using a quantitative approach with 500 valid responses, the study evalua...
Rahayu, Eka Budi · Prihatiningsih, Diah · Putra, I Gusti Putu Agus Ferry Sutrisna
Industri kesehatan di era digital ini harus mampu beradaptasi dengan memanfaatkan teknologi digital dalam meningkatkan layanan kepada konsimen (pasien). Strategi peningkatan layanan salah satunya dapat dilakukan dengan penerapan digital marketing bagi fasilitas layanan kesehatan. Digital marketing sebagai strategi prom...
Nabhila Maharani Cahaya Putri · Jojok Dwiridotjahjono
This paper examines the implementation of digital marketing strategies to enhance room occupancy at Midtown Hotels Indonesia Surabaya. Digital marketing, utilizing online platforms such as websites, social media, email, and search engines, has become an essential element in contemporary marketing approaches. This study...
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