Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto Revisado por pares 26 citas

Digital marketing employability skills in job advertisements – must-have soft skills for entry level workers: A content analysis

Ildiko Kovacs · Kornelia Vamosi Zarandne

The aim of the study is to explore the employers' demands for personal skills in graduate and junior positions in the field of digital marketing. The research summarizes the review of academic literature on transferable soft skills, focusing on the digital marketing sector. Job requirements in digital marketing related...

economics and business social sciences 8. Economic growth

• Centre of Sociological Research, NGO
• English
• DOI: 10.14254/2071-789x.2022/15-1/11

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Artículo 2026 Acceso abierto Revisado por pares

The Influence of Digital Marketing and Customer Trust on the Repurchase Intention of Local Perfume Products Through Variables Intervening Purchase Decisions on the Tiktok Shop Platform in the DKI Jakarta Region

Satria Danur Dara · null Sri Mulyani · null Emanuel M Bayudhirgantara

Abstrak : Digital transformation in the trade industry encourages the use of social commerce platforms, such as TikTok Shop, as the main means of marketing local perfume products. This condition requires business actors to manage digital marketing strategies effectively and build consumer trust to improve the sustainab...

economics and business social sciences

• PT. OGZ Research and Publishing
• DOI: 10.61597/jbe-ogzrp.v4i1.190

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Artículo 2022 Acceso abierto Revisado por pares 11 citas

Digital Marketing Adoption by Start-Ups and SMEs

Aishwarya S. Patil · Nagaraj R. Navalgund · Shashidhar Mahantshetti

In numerous aspects of digital marketing usage, India is among the top two countries in the world. Almost all businesses currently use digital marketing. Thousands of start-up businesses with new ideas strive to break into the corporate sector every year. Unless they have a good marketing plan, start-ups and SMEs will...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• Informatics Publishing Limited
• DOI: 10.18311/sdmimd/2022/29677

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Ponencia / congreso 2020 Acceso abierto

The impact of digital marketing on development of tourism in the urban areas

Tolić, Ivan

he whole world is being digitized and the economic development of urban areas continues to accelerate. The same goes for tourism and its employment of digital tools, namely digital marketing. Digital marketing is significantly changing the way destinations communicate with potential consumers. New digital technologies...

social networks economics and business social sciences urban areas

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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Excellent service and digital marketing program for the Borobudur Homestay Village Association

Nasywa Fildza Nabila · Sekar Amalia Putri · Rayinda Faizah · Dwi Susanti · y 1 más

This community service activity aims to improve the quality of services of the Borobudur Homestay Village community and digital marketing education. The method for this program goes through several stages, namely observation and socialization, training and mentoring, as well as creating a video profile and website for...

4. Education economics and business social sciences

• Universitas Muhammadiyah Magelang
• DOI: 10.31603/ce.10194

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Artículo 2023 Acceso abierto Revisado por pares 8 citas

Digital Content Marketing and EWOM: A Mediational Serial Approach

Hasani, Vjollca Visoka · Zeqiri, Jusuf · Todorovik, Teodora · Jaziri, Dhouha · y 1 más

Abstract Background In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives This study aimed to explore the impact of digital content marketing on customer purchase intentions. Method...

brand awareness purchase intention HF5001-6182 ddc:330

• Walter de Gruyter GmbH
• Croatia
• English
• DOI: 10.2478/bsrj-2023-0010

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Navigating the Challenges and Opportunities of Digital Marketing Adoption in the Multinational FMCG Sector

Sharmin Ara Chowdhury

Digital marketing adoption in the multinational Fast-Moving Consumer Goods (FMCG) sector presents both challenges and opportunities that significantly impact organizational strategies and market competitiveness. This qualitative study explores the complexities surrounding digital marketing adoption through interviews w...

Business, Economics and Management 9. Industry and infrastructure economics and business social sciences

• MDPI AG
• DOI: 10.20944/preprints202407.0948.v1

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Artículo 2025 Acceso abierto Revisado por pares

The Impact of Digital Marketing on Parent-Child Relationships and Family Dynamics

Laid Bouakaz

Digital marketing influences our purchasing choices and restructures family relationships in today's highly connected digital world. This article explores the hidden yet substantial influence digital marketing experts on parental-child relationships. The digital environment is transforming family life through its impac...

media and communications social sciences

• Nobel Press Resources
• DOI: 10.63332/joph.v5i5.1347

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Artículo 2024 Acceso abierto Revisado por pares

INFLUENCE OF DIGITAL MARKETING AND SALES PROMOTION TOWARDS PRODUCT PURCHASE DECISIONS AT IVY CARISSA SIMO FASHION STORE

null Gina Sila Nuryana · null Isfadhilah · null Anis Fitriyasari

The purpose of this study is to examine the role of digital marketing and discount towards purchasing decisions at Ivy Carissa fashion store. The primary sample data was taken from Ivy Carissa customers. The questionnaire contains 13 items of questions. The data were analyzed using descriptive quantitative method and u...

economics and business social sciences

• Suluh Adiluhung Publisher
• DOI: 10.70574/4p2e2j36

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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Peran Digital Marketing Dalam Memediasi Pengaruh Electronic Word Of Mouth, Promosi dan Harga Terhadap Impluse Buying (Studi pada E-commerce Shopee)

Febrina Dian Rahmawati

This study aims to analyze the role of digital marketing, promotion and price on impulse buying through digital marketing as a mediating variable (Study on E-commerce Shopee). The population of this research is Shopee customers. The data analysis method was using Stuctural Equation Modeling (SEM) using SmartPLS version...

economics and business social sciences

• Lembaga Penelitian Universitas YARSI
• DOI: 10.33476/jeba.v7i2.3416

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