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The digital marketing strategy formulation problem is examined using a hybrid mathematical, computational, and fuzzy knowledge automation approach. The framework is introduced, developed and tested by the first and second-named authors as a new solution for conducting strategic analysis, producing digital marketing str...
economics and businesssocial sciencesengineering and technology
Patricia Agustine Sugianto · I Made Artana · Putu Trisna Hady Permana S
<p><em>Digital marketing can reach more consumers, but the impact of the Covid-19 pandemic has resulted in decreased sales so that it is not proportional to the number of consumers that can be reached. Unlike the case with PT. BCA was able to make stable sales amidst the onslaught of the pandemic. Therefore, this study...
O presente relatório descreve, essencialmente, as atividades desenvolvidas ao longo do estágio curricular, realizado na empresa Fucking Amazing, no âmbito do Mestrado em Marketing e Negócios Internacionais no ISCAC. O principal objetivo é perceber o mundo do Marketing Digital do ponto de vista prático e a importância d...
Marketing 4.0Marketing de conteúdoMarketing digital
Liestya Padmawidjaja · M Taufiq Noor Rokhman · Alodia Rean Mitasari
The economic expansion of Surabaya is primarily driven by trade, lodging, and food and beverage services. At the same time, the culinary micro, small, and medium enterprises (MSMEs) experience some hardships when it comes to increasing their business performance, such as being unable to obtain formal bank credit becaus...
This dissertation's overarching goal is to investigate how digital marketing may help new businesses get off the ground and competing. Digital marketing's impact on start-up growth, brand awareness, consumer loyalty, and customer relationship strength would be the subject of future study. There is a lack of literature...
9. Industry and infrastructureeconomics and businesssocial sciences
Ayu Krishna YULIAWATI · Rofi ROFAIDA · Budhi Pamungkas GAUTAMA · Riza Saepul MILLAH · y 2 más
This study explores the impact of digital marketing on business sustainability through geoproduct innovation among Micro, Small, and Medium-sized Enterprises (MSMEs) in the Aspiring Geopark Pangandaran. While previous research has examined geoproduct development and its contributions to local livelihoods, limited studi...
null C. Tri Widiastuti · null Rauly Sijabat · null Efriyani Sumastuti
This community service program aimed to empower home-based entrepreneurs in Bengkle, SemarangDistrict, by enhancing their digital marketing skills through targeted training. The primary objective was to equip participants with the knowledge and tools necessary to effectively utilize digital platforms, particularly Goog...
Abstract Agricultural marketing in India has traditionally been characterized by physical mandis, multiple intermediaries, and limited price transparency, which often reduced farmers’ share in the final consumer price. In recent years, digital transformation—driven by government initiatives such as e-NAM and Digital In...
Jeanne Nurtami Depi · Yulia Puspita Sari · Fitri Chintiyani · Rahmi Rachmawati Sari · y 1 más
The rapid growth of digital technology has transformed the landscape of business operations. E-business strategies and digital marketing practices have become essential for achieving competitiveness, customer engagement, and market expansion. This literature review aims to explore and analyze the key components, trends...
With the advent of the digital age, the way fashion brands market has undergone profound changes. This paper aims to explore the integration and optimization of fashion brand marketing strategies in the digital era, analyze the challenges and opportunities faced by fashion brands in the process of digital transformatio...
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