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This research was conducted in order to help optimize the digital marketing strategy implemented to be more efficient and on target. This research uses a qualitative descriptive approach with STP (Segmenting, Targeting, Positioning), Marketing Mix 7P, and SWOT analysis methods. Describes the data obtained from the rese...
The rapid growth of the creative economy, particularly in the culinary subsector, has prompted micro, small, and medium enterprises (MSMEs) to adopt digital marketing strategies as a means to enhance competitiveness and expand market reach. This study employs a systematic literature review (SLR) approach with content a...
The adoption of digital marketing among potato farmers in Banyumas has significantly influenced their market competitiveness. This study explores how social media and e-commerce platforms enhance market access, customer engagement, and business sustainability. Using Diffusion of Innovation Theory, the research examines...
The rapid expansion of digital marketing and online advertising has intensified exposure to cyber threats, making cybersecurity a critical component of modern marketing ecosystems. This review paper synthesizes existing literature to analyze major cybersecurity threats affecting digital marketing platforms, online adve...
Objective: This study aims to analyze the empowerment of Micro, Small, and Medium Enterprises (MSMEs) leather bag craftsmen in Kludan Village through the implementation of Digital Marketing strategies. Method: A qualitative descriptive approach was employed, with data collected through interviews, observations, and doc...
The development of digital technology has driven significant changes in various aspects of life, including the Micro, Small, and Medium Enterprises (MSMEs) sector. In Tunggangri Village, Kalidawir District, Tulungagung Regency, East Java, MSMEs have significant potential, but they have not yet fully utilized digital te...
One of the problems in marketing UMKM products is the lack of knowledge about digital marketing. This community service aims to provide education to UMKM players in RW 04 Kramat Pela Kebayoran Baru Jakarta Selatan about the use of digital marketing as a strategy to market UMKM products during the Covid-19 pandemic. The...
HSocial Sciencesovid-19; digital marketing; instagram; kramat pela; umkm.
Digital marketing is a type of marketing strategy that is gaining popularity day by day. Its use is very prominent as well in today’s time but not many know how to utilise it to its full potential while ensuring no rules or regulations or concerns are violated as such. For this reason, this research was conducted where...
Hanni Tania · Atiqa Nur Latifa Hanum · Sahidi Sahidi
Digital repository is a storage medium for the academic community that is open access. The selection of marketing media and content that has not attracted users utilizes digital repositories and affects the user level. The method used is qualitative with non-participant observation techniques, in depth interviews. Data...
This study aims to evaluate the role of social media and the 4P marketing mix in the online marketing strategy of PT. Menteng Mandiri Sejahtera for the Grand Everest housing cluster. As digital marketing becomes increasingly essential, property companies must optimize their digital strategies to enhance sales and marke...
Marketing Mix 4POnline AdvertisingSocial Media MarketingSearch Engine Optimization
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