Buscador de Tesis y publicaciones académicas

PENGARUH VIRAL MARKETING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI PURCHASE INTENTION SEBAGAI VARIABEL INTERVENING

Lusia Tria Hatmanti Utami · Ambar Lukitaningsih · Clariva Latulinskey

Olahraga badminton di kota Yogyakarta saat ini sedang gencar dilakukan guna menciptakan tubuh yang sehat dan ideal. Hal ini menyebabkan pertumbuhan yang pesat dalam sektor olahraga dan usaha kecil menengah yang fokus pada olahraga, khususnya badminton di kota Yogyakarta. Oleh sebab itu, tujuan dari penelitian ini adala...

Applying Digital Advertising in Food and Beverage Industry for McDonald’s with Marketing 5.0 Approach

Sardjono Wahyu · Cholidin Achmad · Johan

Digital Marketing and Advertising 5.0 has the potential to completely change how Food and Beverage (F&B) companies connect and interact with their target audiences. F&B companies can gather and analyze enormous amounts of data in real-time thanks to the integration of cutting-edge technologies like artificial intellige...

Digital Marketing Adaptability Enabled by Digitalisation in the Digital Era

Dr. D. Samundeeswari

Digital Marketing Adaptability Enabled by Digitalisation in the Digital Era Page No.: 21-31 Stanzaleaf International Journal of Multidisciplinary Studies Vol. 1 No. 2 (2026): March 2026

THE ROLE OF DIGITAL MARKETING IN BOOSTING OIL PALM MSMES' PROFITABILITY IN EDO STATE, NIGERIA

Osawe, Benjamin Ehizokhale

This study investigates the potential of leveraging digital marketing technologies to enhance the profitability of oil palm Micro, Small and Medium Enterprises (MSMEs) in Edo State, Nigeria. Oil palm is a crucial sector in the Nigerian economy, but MSMEs within this industry face challenges such as limited market acces...

Peningkatan Penggunaan Teknologi Informasi dalam Edukasi Pemasaran Digital Pelaku Usaha Rumahan

Abulwafa Muhammmad · Dhio Saputra

Home-based business actors are one of the many business fields that play a role in supporting the economy in Indonesia. Home business actors are part of MSMEs (Micro, Small and Medium Enterprises) which must always keep abreast of existing changes and developments. One of the changes and developments that have a major...

DETERMINING CHALLENGES OF DIGITAL MARKETING MANAGEMENT IN DEVELOPING YOUTH ENTREPRENEURSHIP AND CREATIVITY

DITRICK DISMAS MTUKA · BENNY PRAKARSA YUSTIANTO · MAHRINASARI MS · ERNIE HENDRAWATY

Abstract The purpose of this study is to identify the challenges of digital marketing management in fostering youth entrepreneurship and creativity in Tanzania. The low level of digital marketing in Tanzania, due to various challenges, has attracted a researcher in this particular field of study. Customers in the marke...

Digital marketing in hospitality and tourism: A bibliometric journey and future research directions

Khalil Ahmad · Yachna Gharde

DIGITAL MARKETING STRATEGIES: LEVERAGING AI TECHNOLOGY TO ENHANCE EFFECTIVENESS IN ADDRESSING GLOBAL CRISES

Raden Khemal Youwangka

Digital marketing strategies have become an essential tool for businesses to navigate and respond effectively to global crises. The integration of Artificial Intelligence (AI) technology in these strategies offers unprecedented opportunities to enhance marketing effectiveness during uncertain times. This literature rev...

FACTORS EFFECTING ADOPTION OF DIGITAL MARKETING BY MICRO ENTREPRENEURS OF RURAL SOUTH ODISHA

Goel, Rahul · Veluri, Krishna Kumar · Mishra, Sarbesh

ABSTRACT:Digital Marketing has emerged as one of the greatest tools of marketing in the modern world. Not only it has brought down the marketing expenses through its efficiency but has also helped the entrepreneurs in engaging with the customers more effectively. It also helps in collecting and analysing the data on cu...

The Influence of Digital Marketing on Consumer Behavior in the Context of Online Shopping in the Klang Valley, Malaysia

Ahmad Zuhairi Zainuddin · Luqman Nulhakim Bin Sulaiman · M. Malek · M Zamri · y 1 más

The contemporary business landscape has undergone significant transformations, resulting in a highly competitive atmosphere. The onset of the second wave of digitization and technological innovation occurred in the early 2010s, and the COVID-19 pandemic further amplified its momentum. The second wave pertains to digita...