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Digital marketing strategy is a business process in promoting a product or brand by utilizing digital technology. In Pekanbaru City, there are many private hospitals of various types that have used digital marketing to promote hospitals. Lancang Kuning Hospital Pekanbaru has carried out digital marketing but is still u...
This study aims to analyze the influence of the Technology Acceptance Model on the adoption of digital marketing among MSMEs, with digital marketing training as a moderating variable. The focus of this study is on MSME participants who attended a digital marketing training program organized by the Medan City Department...
Kapustina, L. · Gaiterova, O. · Izakova, N. · Lazukov, M.
This article discusses the concepts of digital and internet marketing and analyzes the classification of digital marketing communications. The purpose of the study is to develop criteria, a methodological approach to selecting the most appropriate digital marketing tools for a particular enterprise and market, and a sy...
DIGITAL MARKETING COMMUNICATIONSDIGITAL MEDIA CHANNELSnatural sciencesDIGITAL MARKETING
Laurentinus Laurentinus · Hengki Hengki · Sarwindah Sarwindah · null Okkita Rizan · y 1 más
Digital marketing berkembang dengan luar biasa dengan berbagai macam tipe konsep pemasaran digital dan komunikasi online. Digital marketing merupakan kunci dalam bisnis era saat ini. Tipe digital terdiri dari search, sosial media, content, email dan paid ads. Optimasi tipe digital marketing yang digunakan dengan bebera...
Digital marketing has transformed how brands communicate with customers, greatly increasing brand exposure and engagement. This study investigates the effectiveness of digital marketing tactics such as social media marketing, content marketing, search engine optimization (SEO), email marketing, and pay-per-click (PPC)...
In this world of digitisation, digital marketing is a vogue that is sweeping across the whole world. The trend of digital marketing is growing day by day with the concepts of Internet marketing that is turning into an important platform of digital marketing along with the electronic gadgets like the digital billboards,...
The demand for skilled digital marketing professionals is increasing as businesses continue to expand their online presence. Choosing a reliable Digital Marketing Institute in Thrissur can help aspiring marketers gain knowledge in SEO, social media marketing, Google Ads, Meta Ads, content marketing, analytics, and webs...
The era of digital marketing has arrived and has grown accordingly. Among the many approaches to digital marketing, different marketing strategies have different factors for success and results. While many scholars focus primarily on measuring the effects of different marketing approaches, this paper focuses on analyzi...
Saad, Muhammad · Dr. Masood Hassan · Ali, Muhammad Faisal · Bilal, Muhammad · y 1 más
The function of digital marketing in the company has grown so important that most business models in the twentieth century are structured around their digital marketing campaigns. This study aims to determine whether a business requires digital marketing to boost sales and how much impact digital marketing has on busin...
This study aims to examine the effects of digital marketing and marketing strategy on the marketing performance of MSMEs, while investigating whether marketing innovation mediates these relationships within a government-operated digital procurement platform. A quantitative explanatory research design was employed. Data...
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