Buscador de Tesis y publicaciones académicas

AI-Driven Digital Marketing: How Artificial Intelligence is Transforming Marketing Standards, Strategies, and Consumer Engagement

Lekhraj, Bugaliya

The rapid integration of Artificial Intelligence (AI) into digital marketing has fundamentally restructured how brands discover, engage, and retain consumers. This paper presents a comprehensive analysis of AI-driven transformation across core digital marketing disciplines including Search Engine Optimization (SEO), pa...

Digital marketing is the necessity in current scenario

Amit Verma · Veena Prasad Vemuri

Digital marketing is an integrated term used for marketing of products or services with the help of internet so marketers can reach the customers and sale their products. The basic motto of the manufacturer is make a brand image of their enterprises, enhance more prospective customers & the sale of products & services...

The Effectiveness of the Use of Digital Marketing and Green Products in Improving Purchase Decisions at Mcdonald's Pancing

Stevany Susilo · null Elisabeth Nainggolan

This study aims to find out how much digital marketing and green product influence the purchase decision at Mcdonald's Pancing. The research methodology used is a quantitative descriptive method. The population in this study is consumers of Mcdonald's Pancing. The technique for determining the number of samples used in...

Pelatihan Dan Pendampingan UMKM Dalam Optimalisasi Digital Marketing Melalui Instagram Sebagai Upaya Pengembangan UMKM

null Tiska Khoirotun Nisa · null Riko Setya Wijaya · null M. Taufiq

Digital marketing is a marketing medium that uses the internet as a tool to disseminate information in a wider range without being hindered by time, place and distance. And Instagram is one of the digital media which is still widely used by Indonesians, from teenagers to adults, both for communication media and promoti...

Camille Beauty's Digital Marketing Strategy as an Effort to Increase Product Selling Power

Aliya Yuniar Salsabila Setiawan Putri · Nur Maghfirah Aesthetika

The need for beauty products is very large and widespread. This beauty industry is most popular with young women at this time, so the role of social media is increasingly needed in online businesses. The purpose of this study is to analyze the urgency of Camille Beauty's digital marketing strategy as an effort to incre...

PENERAPAN DIGITAL MARKETING MELALUI TEKNIK COPYWRITING DAN SEO BAGI UMKM

Dicky Supriatna · Julisar Surjadi · Deasy Ariyanti Rahayuningsih

In today's technological era, digital marketing is one of the keys to business success. The implementation of digital marketing includes copywriting and Search Engine Optimization (SEO) techniques. The implementation of this service activity provides training for MSME actors to know, understand, and be able to practice...

Digitalization of Pipang Product Marketing for Increasing SME Sales

I. Ilman · Pratiwi Ramlan · Wahyudi Sofyan · Muhammad Rais Rahmat Razak · y 1 más

This study focuses on pipe marketing to increase SME sales in Puncak Harapan Village, which lacks extensive marketing strategies and brands with significant selling value. It aims to leverage the potential of digital technology to expand opportunities for the growth and success of SME businesses in the current digital...

Exploration of the Influencing Factors of Farmers' Willingness and Behavior in New Media Marketing under the Background of “Digital Commerce and Rural Development”

Qiongqiong Zhang

Under the background of “Digital Commerce and Rural Development”, utilizing new media for marketing has become the main way to expand the sales of agricultural products.This paper takes farmer survey data as a sample, based on the theory of planned behavior, explores the influencing factors of the “Digital Commerce and...

The Comparative study on the Green Marketing and the Digital Eco Marketing in India: Opportunities and Challenges

Rastogi, Ankur Kumar

The impact of AI-supported marketing capabilities and analytics on SMEs' customer agility and marketing performance

Fatma Demirağ

This research examines the impact of marketing analytics and artificial intelligence applications on customer agility and marketing performance in businesses that adopt e-commerce. In this quantitative study, data were collected through a questionnaire. Data collected from 227 managers online were analyzed using the Sm...