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Penelitian ini bertujuan untuk memverifikasi apakah ada pengaruh langsung dari digital marketing, brand awareness, campus facilities terhadap enrollment intention. Penelitian ini dilakukan di Perguruan Tinggi AMIK Citra Buana Indonesia dengan menggunakan metode survei dengan analisis jalur yang digunakan untuk menguji...
The development of digital technology, and internet has brought considerable changes to marketing activities. The marketing trends have been shifted from conventional to digital marketing. A proper digital marketing can reach target customers effectively and efficiently. The purpose of this activity is to help and enri...
social sciencesphysical sciences16. Peace & justiceeducation
“It is health that is real wealth and not pieces of gold and silver.” -Mohandas K. GandhiIn this article, corona virus affected on global level has thrown many challenges to faced by many sectors and business. It has surprised the economies of developed, underdeveloped and developing countries. In such challenging time...
The increasing competition among private educational institutions requires schools to adopt effective marketing strategies to enhance competitiveness and attract public interest. The development of digital technology has shifted marketing practices from conventional approaches to digital-based strategies. This study ai...
I Nengah Kurniawan · I Wayan Ruspendi Junaedi · Gusti Ngurah Joko Adinegara · R Tri Priyono Budi Santoso
In an increasingly advanced digital era, digital marketing, brand image, and customer relationship marketing have become important elements in a company's marketing strategy. This study aims to analyse the effect of digital marketing and brand image on customer retention at Prasi Hospitality, with customer relationship...
Upaya mengetahui faktor-faktor apa saja yang memengaruhi pelanggan memutuskan membeli merupakan hal yang sangat penting. Berbagai upaya dilakukan perusahaan untuk mendapatkan penjual yang maksimal atas produk yang dimilikinya. Penelitian ini bertujuan untuk menganalisis (1) Digital Marketing Channel dan pengaruhnya ter...
The development of Micro, Small, and Medium Enterprises (MSMEs) is crucial to a country's economy. The growth of MSMEs in the realm of digital marketing has seen significant advancements alongside technological developments and changes in consumer behavior. Digital marketing can be a highly effective tool for increasin...
Aditya Andika · Jennifer Jennifer · Jesslyn C. Huang · Jeannette C. Sebastian
Micro, small, and medium-sized enterprises (MSMEs) have a major role in Indonesia’s economy. In order to grow, MSMEs need the capability to conduct marketing in the digital world. The advancements in digital technologies have made it possible for a cost-effective and hassle-free Digital Marketing adoption. However, the...
4. Education8. Economic growthother engineering and technologies1. No poverty
Arziel Pramudya · Abdullah, Ahmad Rizal · Dwi Epty Hidayaty
This study aims to find out about the implementation of the digital marketing strategy used by TokecangUsedCloth in increasing its sales. Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. Before determining the media used for p...
In the context of digital marketing mode, the traditional retail industry encounters unprecedented impact and competitive edges of traditional marketing are disappearing. This paper comprehensively explores and analyzes retail precision marketing strategies based on the digital marketing model. Firstly, the predicament...
Big dataSustainable developmentPrecision Marketingengineering and technology
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