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The industrial revolution is a fundamental change in the way of life and human work processes, where advances in information technology can integrate the life of the digital world. The right digital marketing and still paying attention to the lifestyle of every community is a success in achieving the desired marketing...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Digital media offers great opportunities for tourism marketing communications, but choosing the right platform and understanding user interactions are still challenges. Although several studies have discussed digital media in tourism marketing, specific research on digital marketing communication strategies on social m...
This image creatively represents the fusion of Artificial Intelligence (AI) with digital marketing — showcasing the future of how brands engage with their audiences. From smart automation to personalized campaigns, AI is transforming the way marketers work. Learn more about the role of AI in digital marketing and how y...
Rohma Septiawati · Rivan Wibowo · Fista Apriani Sujaya · Mumun Maemunah · y 2 más
This study aims to analyze the role of branding and digital marketing in optimizing profit and financial sustainability of Jamu Bu Bekti MSME in Karawang. This research uses a qualitative approach with observation and interview methods with the business owner. The results show that branding builds business identity and...
"The marketing landscape is always changing in this day and age due to technological breakthroughs, so it is important to comprehend these changes for theoretical and practical applications. Examining the development of digital marketing is the goal of this study, which will concentrate on the crucial shift to analytic...
economics and businesssocial sciencespolitical science
The rapid digitalization of the real estate sector has fundamentally transformed how organizations communicate with customers, build brand identity, and generate qualified business leads. Online branding and digital lead generation have emerged as essential strategic tools for real estate firms seeking competitive adva...
Achmad Rijanto · Suesthi Rahayuningsih · Luki Ardiantoro
Seno hamlet, Sidomulyo village, Mojokerto regency, East Java province. The problem faced by the partners was the lack of knowledge and skills regarding digital marketing for agricultural products. So far, marketing of the partners' agricultural products has mostly been done through word of mouth, resulting in a limited...
Introduction/Main Objective: This paper discusses the influence of digital marketing and product quality on purchasing decisions for Skintific skincare products among Gen-BI members in Lampung Province. In today’s digital era, effective marketing strategies are essential to attract consumers, especially the younger gen...
The purpose of this study is to explore ways of enhancing the effectiveness of sustainable tourism marketing in Azerbaijan through the use of digital technologies, particularly artificial intelligence tools and big data. The research methodology involves secondary data analysis, content analysis, a survey of 300 touris...
The purpose of the article is to analyse the effectiveness of basic digital tools and technologies in the marketing activities of the company in a professional virtual environment. The research methodology consists in general philosophical methods of cognition (analysis and synthesis – in identifying the use of digital...
social networksIT field9. Industry and infrastructureinformation and communication technologies
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