Buscador de Tesis y publicaciones académicas

Digital Marketing Maturity Models: Overview And Comparison

Elina Bakhtieva

{"references": ["T. de Bruin, R. Freeze, U. Kaulkarni, and M. Rosemann, \"Understanding the Main Phases of Developing a Maturity Assessment Model,\" in Proceedings of the Australasian Conference on Information Systems (ACIS), pp. 8\u201319, 2005.", "D. Chaffey, F. Ellis-Chadwick, R. Mayer, and Johnston, Internet Market...

Top Digital Marketing Agency in USA

Jaymitsinh, Rathod

ETA Marketing Unlimited is a top digital marketing agency in the USA delivering result-driven solutions for growing brands. We specialize in Content Marketing, Branding & Design, Search Engine Optimization (SEO), and Digital Marketing to boost visibility, traffic, and conversions. visit : www.etamarketingunlimited.com

Implementasi Pembelajaran Kewirausahaan Berbasis Proyek Digital Marketing untuk Meningkatkan Kompetensi Mahasiswa Calon Lulusan Pendidikan Kejuruan

null Ratna Pancawati

Mata kuliah Kewirausahaan yang dilaksanakan dengan model pembelajaran berbasis proyek cocok untuk mengajarkan keterampilan praktis dalam pegelolaan bisnis, termasuk aspek pemasaran digital (digital marketing). Dengan mempelajari digital marketing, mahasiswa calon lulusan Pendidikan Kejuruan akan lebih siap menghadapi t...

Digital Marketing and its Importance in Various Fields

Girish Rao · Dr. Deepanshu Agarwal

This paper deals with the concept of digital marketing and its importance in various fields. Digital marketing allows small businesses to compete with a much smaller advertising budget. At the point when overseen viably, it gives them laser centered power over where and how they spend their cash. With the unfurling of...

Marketing Infrastructure, Digital Marketing Strategies and Marketing Performance of SMEs in Nigeria: The Mediating Role of Digital Transformation

Jane Nwakaego Anene · Cajetan Obinna Ewuzie · Obumneme Matthew Arum · Raphael Valentine Obodoechi Okonkwo · y 2 más

This study investigated the influence of marketing infrastructure and digital marketing strategies on the performance of small and medium enterprises (SMEs) in Nigeria, emphasizing the mediating role of digital transformation. While prior research has established the importance of digital marketing strategies in drivin...

The Role of Digital Marketing Resilience in Mediating the Relationship Between Entrepreneurial Marketing and Business Performance in Service SMEs

null Syafi'ah · Melan Susanty Purnamasari · Juli Handayani · Delaga Nurwisda · y 2 más

This study aims to examine the role of Entrepreneurial Marketing in enhancing Business Performance through the mediation of Digital Marketing Resilience in small and medium-sized enterprises (SMEs) in the service sector in Indonesia. The research adopts a quantitative approach with a sample of 100 SMEs, selected using...

DIGITAL MARKETING COMMUNICATION - MAKALAH DIGITAL MARKETING DALAM KOMUNIKASI PEMASARAN KONSEP, STRATEGI, KEUNGGULAN, DAN TANTANGAN DI ERA DIGITAL

lfa, N.A.

Digital Marketing and Consumer Nutritional Behavior

Aysu Kömürcü · Dilara Özdil · Ahmet Reha Botsali · Didem Önay Derin

Digital marketing involves promoting and selling products and services online and it is becoming extremely critical for retailers to gain new customers. Digital marketing uses online platforms, e-mail communications and messaging services, advertisements, and multi-modal online techniques. Digital marketing techniques...

MODERN INNOVATIVE TECHNOLOGIES AS A TOOL FOR IMPROVING DIGITAL MARKETING

Alla Humeniuk

The article examines key innovative technologies that form the modern digital marketing system and ensure increased competitiveness of enterprises in the digital economy. The role of artificial intelligence, machine learning, Big Data, AR/VR, CRM systems, marketing automation, blockchain and chatbots in improving the p...

Artificial Intelligence and Digital Marketing: Mapping the Shifts in Strategy and Technology

Samar Kale · Iffat Khatib · Sakshi Supekar · Ved Prakash · y 1 más

Over the past two decades, digital marketing has undergone significant transformation, largely driven by the integration of artificial intelligence (AI). AI began influencing digital marketing in the late 1990s and early 2000s, with early applications focused on data analysis and automation, allowing businesses to trac...