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Digital Marketing has influenced the way companies are targeting their potential customers and have been successful in altering customer perception and their choices to help decision making thereby enabling the companies to achieve sales targets easily. Artificial Intelligence, the golden term in today’s marketing doma...
Abstract Artificial Intelligence (AI) has become a key player in revolutionizing digital marketing strategies. By analyzing vast amounts of data, AI helps businesses understand customer behavior, preferences, and purchasing patterns, enabling them to create personalized experiences for users. Personalization in digital...
This paper describes the impact of big data and machine learning (ML) on digital transformation of the marketing industry and the challenges it faces from a data and information management perspective. To do this, the study identified areas of digital transformation in marketing that have not yet been sufficiently cove...
Big datamachine learning (ML)9. Industry and infrastructureeconomics and business
This report highlights the role of AI in digital marketing to change consumer behaviour. It relates the technical aspects of modern technology with digital marketing and their use considering the changes in trends and consumer preferences based on new products and market analysis. Artificial Intelligence is a technolog...
economics and businesssocial sciencesengineering and technology12. Responsible consumption
Jefry Aulia Martha · Naswan Suharsono · Rachmad Hidayat · Ari Gunawan · y 1 más
Herbal Academy Group Indonesia, an MSME in Madiun, has proliferated since 2014 with herbal products that are beneficial for health. After BPOM tests and halal certification, they faced marketing and export challenges. The author proposes digital marketing optimization to increase market reach and export readiness, invo...
The article is devoted to the study of problematic issues in the development of digital marketing in tourism, in particular the role of social media and digital platforms in shaping tourist flows. The paper analyzes the impact of the war on the global tourism landscape and identifies indicators of «overtourism» in some...
The primary objective of this study is to examine the effects of implementing digital marketing strategies on the financial performance of micro, small, and medium enterprises (MSMEs). The study analyzed data from multiple organizations incorporating digital marketing as a fundamental component of their company strateg...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Fathullah Asni · Wan Azani Mustafa · Khalilullah Amin Ahmad · Nor Izham Subri
The advancement of digital technology has created new opportunities for entrepreneurs, including the asnaf group, to expand their product marketing reach. However, the level of awareness and capability among asnaf entrepreneurs in leveraging digital marketing remains relatively low. Therefore, this study aims to explor...
Digital marketing has transformed how organizations engage consumers, measure marketing performance, and allocate resources efficiently. This study synthesizes contemporary scholarship on digital marketing, covering social media, search engines, content marketing, influencer activities, e-commerce, and analytics-driven...
This study built its premise upon the notion that digital technologies have created new bridges for communication between tourists and marketers. The study aims to determine the influence of domestic tourists’ perceptions on the intention to use digital marketing tools and platforms. Based on the Technology Acceptance...
GGeography (General)technology acceptance model (tam)economics and business
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