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The Covid-19 pandemic has had a major impact on the development of Micro, Small and Medium Enterprises (MSMEs). MSMEs must find the right strategy to survive. One of the strategies during the pandemic is digital marketing which allows MSME actors to market their products without being constrained by policies during the...
economics and businesssocial sciences8. Economic growth
Mustika Sari · Muhammad Iqbal Firdaus · Muhammad Dafa Irfansyah
In the digital era, digital marketing, social media, and influencers play a crucial role in introducing brands to public. Internet technology allows for fast and accurate information dissemination, making it an effective and efficient tool for increasing brand awareness. The rapid growth of internet and social media us...
Alexander Caraballo Payares · Jorge Luna · Adolfo Carbal Herrera
Background and objectives: This paper seeks to analyze the current state of digital marketing adoption by Small and Medium-sized Enterprises (SMEs) in Colombia and its consequent impact on these entities. To achieve this, the digital marketing strategies employed by Small and Medium-sized Enterprises across various sec...
Digital marketing9. Industry and infrastructuresocial sciences1. No poverty
Digital marketing has become a strategic instrument for strengthening the competitiveness of farmers, yet empirical evidence remains fragmented across contexts, commodities, and methods. This study aims to synthesize the literature on digital marketing strategies for agricultural products and their contribution to farm...
Background – The Covid-19 pandemic has made the world economy to experience a sharp decline, especially in the tourism sector. One of the tourism sectors affected is coastal and marine tourism. To increase the number of tourists again, many researchers state that digital marketing has a significant role.
 Aim – Th...
Nasrullah Nasrullah · Zalkha Soraya · Novi Puji Lestari · M. Yusuf Alfian Rendra Anggoro · y 2 más
Background: Most people in Salukanan Village, Baraka District, Enrekang Regency, South Sulawesi Province are farmers. Salukanan village has high-quality pulu mandoti rice seeds, which can only grow well in that village. This PKM activity is intended to provide partners with solutions to overcome the lack of income due...
2. Zero hungereconomics and businesssocial sciences1. No poverty
This study examines customer perceptions and participation with digital marketing tactics in Pune, India. The study looks at how consumers view the efficacy, trustworthiness, and relevance of several digital marketing channels, such as social media, email marketing, search engine ads, and influencer advertising. Struct...
This research explores the transformative impact of Artificial Intelligence (AI) tools and applications on branding and marketing practices within the digital marketing domain. The study evaluates how AI-powered technologies—such as chatbots, recommendation engines, predictive analytics, and automation platforms—are en...
Khaled Alshaketheep · Ahmad Mansour · Anan Deek · Omar Zraqat · y 2 más
Abstract This study investigate the efficacy of innovative digital marketing strategies in fostering awareness and understanding of the Sustainable Development Goals (SDG) 2030 within Jordanian universities, situated in the evolving landscape of the Middle East's digital transformation. Through a mixed-methods approach...
One important financial technology instrument that improves marketing performance is the Quick Response Code Indonesian Standard (QRIS), particularly for Micro, Small and Medium Enterprises (MSMEs). This digital payment technique not only facilitates transactions, but it also aids in bigger marketing efforts, potential...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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