Buscador de Tesis y publicaciones académicas

THE IMPACT OF ARTIFICIAL INTELLIGENCE AND AUTOMATION ON DIGITAL MARKETING STRATEGY

null Savitha D · null Gagan R

Artificial Intelligence (AI) and automation are revolutionizing digital marketing by offering unparalleled personalization, efficiency, and decision-making capabilities. This research investigates the transformative role of AI in shaping marketing strategy, with a focus on consumer perception, ethical dilemmas, and ope...

ISSUES FOR INTERNET MARKETING MANAGEMENT

Dadaboyev Quchqor ,

Internet marketing management has become a critical element of enterprise development in the digital economy, enabling organizations to interact with customers more efficiently and expand their market reach. This study examines the theoretical foundations and managerial challenges of internet marketing, focusing on the...

DIGITAL MARKETING IN THE ARCHITECTURE AND CONSTRUCTION INDUSTRY

Marija Mihajlović · Ljiljana Stošić Mihajlović

Just as in the field of architecture every detail is important, from the foundation to the roof every element must be carefully planned and executed, it is the same with digital marketing - every detail, from the creation of the website, its promotion, social networks to advertising, must be carefully planned and perfo...

A Comparative Study of Traditional Marketing and Digital Marketing in Building Brand Loyalty

DR. ANIL NIVRUTTI PAWAR

Vam analysis of local e-commerce acceptance

Ferry Bakti · Ari Amir · Burham Isnanto · Agus Dendi

This study evaluated the acceptance of HP Market Online Babel, a local e-commerce platform in Pangkalpinang, using a modified Value-based Adoption Model. The research focused on analyzing the influence of content marketing and influencer marketing on purchase intention, considering the mediating role of customer engage...

Navigating Digital Leadership: How UK-Based Marketing Leaders are Redefining Brand Trust in an AI-Driven Era

Zaghmout, B. · Achi, F. C. · Ema, U. P.

This study examined the impact of ethical leadership in AI-driven digital marketing on brand trust among UK consumers. As AI transforms digital marketing through personalisation and predictive tools, concerns about transparency, data privacy, and consumer autonomy have become vital for sustaining trust. Data was collec...

MARKETING ACTIVITIES OF IT COMPANIES: INFORMATION AND ORGANISATIONAL CAPABILITIES FOR DIGITAL PRODUCT DEVELOPMENT

Kostiantyn Fuks

The purpose of this article is to provide a comprehensive examination of the informational and organisational capabilities of marketing activities in the market for digital products and services. It highlights the importance of data analysis, web analytics and technology partnerships for success in the digital marketpl...

Marketing digital y la satisfacción en usuarios del servicio de sublimado en el distrito de Piura, 2021

Núñez Morante, George David

Esta investigación tuvo como Objetivo: determinar la relación entre marketing digital y satisfacción de los usuarios del servicio de sublimado en el distrito de Piura, 2021. Metodología: de enfoque cuantitativo, tipo aplicada, correlacional y diseño no experimental, la muestra fue probabilística conformada por 385 usua...

Analisis Strategi Digital Marketing Dan Implementasi Untuk Meningkatkan Penjualan Produk Perhiasan

Ni Kadek Dwi Lastari · I Made Artana · I Gede Putu Krisna Juliartha

<p><em>Feelgoods.id is a business engaged in the sale of gold and silver jewelry. The problems that occur with Feelgoods.id are unstable product sales. So, this study aims to analyze and implement digital marketing strategies to increase product sales. In this research was conducted using SWOT analysis, Marketing Mix a...

Tiktok’s Role on Guerilla Marketing in Digital Marketing Era

Seprianti Eka Putri · Peri Jayadi

This research aims to analyze the role of TikTok in guerilla marketing in the digital marketing era. The type of research used is descriptive qualitative. The primary data used in this research was obtained from observations of phenomena by researchers on the TikTok accounts @sovella.id and @moutfit_id. The research re...