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null Nurul Juwariyah · null Nur Hasanah · null Titi Purbo Sari
One of the MSMEs in Sendangmulyo Village is the LUMINTU Sticky Rice UMKM in Sendangmulyo Village, Tembalang District, Semarang. MSMEs still use traditional marketing strategies so that marketing reach is still not wide enough and businesses are less developed. Likewise with the UMKM Emping Ketan Lumintu which until now...
Bonisa Sotondoshe, Miston Mapuranga and Mzwandile Mbenenge
Small and Medium Enterprises (SMEs) are crucial to economic development, yet many, particularly in underdeveloped regions such as South Africa's Eastern Cape, face significant growth challenges. The adoption of digital marketing presents a viable pathway for these businesses to enhance their competitiveness and market...
The results of the evaluation of the 2022-2024 PKM activities and the results of discussions and sharing with the sub-district and the head of Forsamik (Micro and Medium Enterprises Forum) in 2022-2024, it was found that there are still many MSME actors who have not intensively used digital marketing media in promoting...
The purpose of this study is to test and determine the effect of digi-tal marketing implementation, the use of marketing mix, and the product innovation on increasing sales volume through gaining competitive advantage. This study focuses on the population of MSME participants in the culinary industry that have been reg...
null Dr. Nitish Kumar Singh · null Ms. Suzan Peters · null Mr. Premanshu Bhagat
The fast growth of digital technologies has changed the environment of marketing radically, as the use of the conventional methods does not seem adequate to address and attract the modern consumer. In the given paper, an extensive systematic review of digital marketing, including social media marketing, search engine o...
In the past 10 years, Chinese sports brands have expanded rapidly in the market, but there is still a gap between them and international brands in terms of marketing strategies. This article explores the development status of Chinese sports brands in recent years. It analyzes its advanced strategies in traditional mark...
Recent empirical studies show that the use of digital marketing among fishermen is still not optimal due to limitations in content creation and limited online media options. Digital marketing has been heralded as an effort to increase sales to fishermen. Unattractive content and target market errors in online media are...
Vergeer, Laura · Soto, Carolina · Bagnato, Mariangela · Pauzé, Elise · y 5 más
Abstract Background There has been relatively little research on youth’s exposure to food marketing on digital media, which is important as new digital platforms emerge and youth spend more time online. Evidence evaluating different policy approaches to restricting digital food marketing to children is also limited. Th...
health sciencesMedicine (General)Food marketingDigital marketing
The swift transition of internet technologies— from the static Web 1.0 era to the participatory Web2.0 phase, and currently the nascent-but-exciting Web 3.0 landscape — has radically altered thelandscape of digital marketing. This study explores the influence of social media and Web 2.0 ondigital marketing, with a forw...
The study examines the impact of digital marketing on growth of the organization in the jewellery industry. It focuses on influencing purchase decisions & the use of technological advancements in marketing of the companies. The research adopts a descriptive design with primary data collected from 153 respondents using...
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