Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

The Effect of Digital Capability and Digital Marketing Capability on Firm Performance in Samarinda, Indonesia: The Mediating Role of Digital Innovation

null Umar Syafiq · null Eka Yudhyani · null Ummi Kulsum

The rapid advancement of digital technologies has transformed business operations and intensified competition, requiring firms to develop digital capabilities to remain competitive. This study aims to analyze the effect of digital capability and digital marketing capability on firm performance, with digital innovation...

economics and business social sciences

• SRN Intellectual Resources
• DOI: 10.56225/finbe.v4i2.504

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Publication Acceso abierto

Updated Marketing materials (Brochures, website)

Autoría no especificada

Updated Marketing materials (Brochures, website)

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Artículo 2026 Acceso abierto Revisado por pares

Pengaruh Digital Payment, Digital Marketing, Modal dan Literasi Keuangan terhadap Peningkatan Pendapatan Usaha Kecil di Kota Banjarmasin

null Pipit Angelia Widiarti · null Ibnu Sutomo · null Muhammad Hafizh

This study aims to analyze the influence of digital payment, digital marketing, capital, and financial literacy on increasing small business income in Banjarmasin City. The research approach used was quantitative correlation with a sample of 45 small businesses in the culinary sector determined through purposive sampli...

economics and business social sciences

• Politeknik Pratama Purwokerto
• DOI: 10.55606/jimek.v6i1.10034

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Artículo 2024 Acceso abierto Revisado por pares

Analisi Strategi Digital Marketing Pada Produk Fashion Buttonscarves

null Erwin Permana · null Asmaa Nur izzati · Evrila Nur Azizah

As the digital ecosystem becomes more established, the business world has greater opportunities to reach wider markets. One of the popular business trends in digital media is the local fashion brand Buttonscarves. This research aims to analyze the digital marketing strategy for Buttonscarves products. The research was...

economics and business social sciences

• Universitas Pasundan
• DOI: 10.23969/bp.v6i2.13815

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Publication 2026 Acceso abierto

Insurance Lead Generation

Digital Happiness

Discover 10 proven digital marketing strategies to generate high-quality insurance leads in 2026. Learn how SEO, Google Ads, social media marketing, content marketing, landing pages, email campaigns, AI automation, and CRM tools can help insurance businesses attract the right prospects, increase conversions, and build...

• figshare
• DOI: 10.6084/m9.figshare.33070088

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Other 2025 Acceso abierto

Evaluating the effectiveness and efficiency of implementing gamification in digital marketing : annotation to master's thesis / Zheng Gong ; School of Business of BSU, Department of Marketing; Supervisor: Lesnichenko-Rogovskaya M. V.

Gong, Zheng

The aim of the research is develop digital marketing gamification proposals for the company Bilibili.

ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Информатика ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки

• Minsk : School of Business of BSU
• Belarus
• English

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Artículo Acceso abierto

ENHANCING THE EFFICIENCY OF MARKETING PROJECT MANAGEMENT THROUGH ARTIFICIAL INTELLIGENCE IN THE DIGITAL ECONOMY

Xushnoza, Abdulazizova Abduhayot qizi

This thesis examines the issues related to enhancing the efficiency of marketing project management through the application of artificial intelligence in the context of the digital economy. It highlights the potential of artificial intelligence to automate marketing processes, analyze customer behavior, and optimize ma...

• Zenodo
• English
• DOI: 10.5281/zenodo.22879842

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Artículo 2026 Acceso abierto Revisado por pares

The Impact of Digital Entrepreneurship on Competitiveness in the Banking Sector: The Mediating Role of Marketing Innovation

Safa Hussein Jawad · Alaa AbdulKareem Ghaleb Almado

Abstract Despite the fact that many banks have invested a lot in digital transformation, their competitiveness continues to decline, which is a severe paradox: as digital entrepreneurship opens up strategic opportunities, its performance impact is not evenly distributed. This research fills this gap by considering mark...

economics and business social sciences

• Springer Science and Business Media LLC
• DOI: 10.21203/rs.3.rs-9612529/v1

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Conjunto de datos 2024 Acceso abierto

Research Dataset of AI Implementation on Somethinc Digital Marketing

Tiffany, Gloria

Research Dataset of AI Implementation on Somethinc Digital Marketing. The dataset contains demographics of responden, report of PLS Bootstrapping and PLS Algorithm in excel and image.

Artificial Intelligence Economic Growth Digital Marketing Business Strategy

• DOI: 10.17632/42z45t52xx

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Artículo 2026 Acceso abierto Revisado por pares

The Effectiveness of Digital Marketing in Increasing Sales of MSME Products in Balikpapan

Indra Maulana · Dedy Rahmatullah · Nurfiza Widayati

This study analyzes the effectiveness of digital marketing in improving the sales performance of Micro, Small, and Medium Enterprises (MSMEs) at the East Kalimantan MSME Gallery in Balikpapan. A mixed-method approach is employed, combining quantitative and qualitative analyses. The sample consists of 30 MSMEs, divided...

economics and business social sciences

• Pusat Penerbit LPPM, STIE Ganesha
• DOI: 10.60023/3e4e1z48

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