Buscador de Tesis y publicaciones académicas

Comparative Study of Digital Marketing Communication Strategies of Somethinc, Scarlett Whitening, and Skintific Brands Through TikTok Live Streaming Media

null Nifta Alifatul Khotijah · null Andre Rohmanto · null Ign. Agung Satyawan

This study aims to analyze and compare digital marketing communication strategies used by Somethinc, Scarlett Whitening, and Skintific brands through TikTok Live. The research method used is a qualitative study by applying media content analysis methods using STP (Segmentation, Targeting, Positioning) and S-W-O-T (Stre...

A Systematic Review Of Business Ethics And Professional Implementation: A Literacy Study In Digital Marketing

Abd. Syakur · Retna Safriliana · Prihat Assih · Mujairimi Mujairimi · y 1 más

The digital era has fundamentally transformed the business landscape, with digital marketing becoming the backbone of many companies' strategies. However, this rapid development has also given rise to significant ethical complexities, demanding deep consideration of business practices and professionalism. This research...

Digital Marketing and Entrepreneurship Development: A Special Reference to Maharashtra

Anuradha Bansi Walke · Dr. Parag Kadam

The rise of digital marketing has played a transformative role in entrepreneurship development in Maharashtra. By leveraging online platforms, businesses can expand their market reach, enhance customer engagement, and drive revenue growth. The state has witnessed a surge in e-commerce, performance marketing, influencer...

FACTOR ANALYSIS AND COMPARISON BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING .

Jushya Gandotra

The effects of digital marketing tools on intermediaries` satisfaction in Turkish marine insurance market

Kirazli, Tahir

Marketing has always been one of the most important functions of businesses. In today's world, it is inevitable that marketing has a strong connection with digital as the lives of people are getting digital day by day. Hence, marketing in digital, digital marketing in other words, is a new and rising concept of marketi...

TRANSFORMASI PHYGITAL MARKETING PADA UMKM MAKANAN CEPAT SAJI GUNA MENINGKATKAN OMZET PASCA PANDEMI

Young, Calvin · Wulandari, Sri Hariani Eko · Wardhanie, Ayouvi Poerna

Penelitian tentang eBusiness (bisnis elektronik) berupa penggunaan teknologi digital untuk mengelola dan mengembangkan bisnis secara online terus berkembang. Salah satu trend terbaru penelitian di bidang ebusiness adalah dikembangkannya metode physical dan digital pada bidang pemasaran sebagai solusi tantangan ketidakp...

The Algorithmic Persuader: Ethical Challenges in AI-Powered Behavioral Manipulation in Digital Marketing

Choudhary, Mrinalini

Abstract: Artificial intelligence (AI) has substantially transformed the digital marketing landscape. Marketers continue to rely on advanced algorithms and data-driven insights to create effective marketing campaigns. Future trends indicate that marketers will rely increasingly on Generative AI and AI integration (What...

Developing a Digital Marketing Model to Improve Gen Z Purchase Decisions for Fashion Products in Bali

I Gusti Ayu Ketut Giantari · Tjok Gde Raka Sukawati · Ni Luh Sari Widhiyani · Diah Yulisetiarini · y 3 más

The rapid development of digital technology and dynamic changes in fashion trends influence consumer purchasing behavior, particularly among Generation Z (Gen Z) in Bali. In this context, the implementation of digital marketing by fashion MSMEs and the shopping experience (experiential marketing) are important factors...

Establecimiento de la estrategia digital y mercadeo de contenidos en la empresa Proquilab LTDA

Villa Martínez, Alvaro

La presente investigación muestra la formulación de la estrategia digital y de mercadeo de contenidos adecuadas para Proquilab Ltda que le permita posicionarse y generar exposición en el nuevo entorno de negocios dado el crecimiento del mundo Digital, identificando e implementando las Herramientas de Marketing Digital...

Effect of adoption intensity on rate of returns to capital invested in digital marketing of food commodity in Imo State

Anyanwu, A.U.T. · Ben-Chendo, G.N. · Nwosu, F.O. · Anyiam, K.H. · y 1 más

The study examined the effect of adoption intensity on the rate of return to capital invested in digital marketing of food commodity in Imo State. The specific objectives were to describe the socio-economic characteristics of digital food commodity marketers, identify digital marketing techniques used, determine their...