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The development of digital transformation both in the European Union and in Latvia is affected by a variety of regulations, laws, guidelines and programmes, the objectives of which determine the use of contemporary digital technologies (including artificial intelligence) and the development of digital skills for enhanc...
Communicationmarketing risksSDG 8 - Decent Work and Economic Growthartificial intelligence
The ubiquitous nature of food marketing on digital media likely has a profound effect on children's food preferences and intake. Monitoring children's exposure to digital marketing is necessary to raise awareness of the issue, inform policy development, and evaluate policy implementation and effect.This study aimed to...
health sciencesmedical and health sciencesmonitoringdigital
MS.GLOW beauty products is a business engaged in the beauty or skincare section, in marketing MS.GLOW products using digital marketing and personal selling to make consumer purchasing decisions. And the purpose of this research is: (1) to find out whether digital marketing influences purchasing decisions; (2) to find o...
HF5001-6182economics and businesssocial sciencesDigital Marketing
The implementation of Digital Marketing in Village-Owned Enterprises (BUMDes) Mekar Sejahtera aims to improve marketing performance and business competitiveness through the implementation of Critical Success Factors (CSF) and Value Chain. The study identifies and analyzes the key elements that influence the successful...
economics and businesssocial sciencesInformation technologyT58.5-58.64
Hamdani M. Syam · Maini Sartika · null Ghaitsa Al-Zahira Zulvita
This study analyzed the proper digital marketing communication via Instagram in increasing marketing productivity, the aim to explain the marketing communication strategy on Instagram using the Yin case study method on Bitata Food MSMEs for 90 days (September-November 2023 period) by applying The Circular Model of Some...
null Antonius Ary Setyawan · null Bobby Wiryawan Saputra
With the help of digital marketing and green marketing, the purpose of this study is to investigate the influence that marketing events have on customer satisfaction in micro, small, and medium-sized enterprises (MSMEs) located in the Banyumas Regency. The method of sampling is known as simple random sampling. This is...
The purpose of this research is to analyze which batik business groups experienced the highest increase in competitiveness and product sales results and how to increase competitiveness and product sales results among before and after using a digital marketing system at one of the batik entrepreneurs. This research uses...
medical and health sciencesindustrial biotechnologyclinical medicineengineering and technology
Diego Enrique Hurtado Bermeo · Joshue Alexander Rodríguez Bustos · Luz Cevallos Encalada
This study was conducted to establish strategies based on a digital marketing plan to position the company ARMEV in the canton Riobamba since only 25% of consumers recognize the company. For this purpose, the company has developed a research with scientific rigor using deductive, systemic, and synthetic methods from a...
Economics and EconometricsScience (General)Urban Development and Economic Impact AnalysisDigital marketing
The digital economy provides China's manufacturing industry with a pathway to establish new national competitive advantages and is an essential driving force for the high-quality advancement of green marketing. Utilizing data from 30 Chinese provinces from 2013 to 2022, this study employs the spatial Durbin model to in...
Nikolas Heru Marsianto · Dodi Saputra · Farista Cahya Andrianto · Andika Benu · y 1 más
This study examines the effects of digital marketing, price, and product quality on purchasing decisions at Fore Coffee in Balikpapan, with customer satisfaction acting as a moderating variable. The rapid growth of the modern coffee industry has encouraged businesses to adopt effective digital marketing strategies, com...
other engineering and technologiesengineering and technology
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