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The use of Internet is increasing continuously and simultaneously the importance of Digital Marketing is also increasing. The marketers want to tap the customers through internet with the help of Digital Marketing. The purpose of this study is to nd out the preference of customers towards traditional and Digital Market...
Nowadays, technology has become integrated in all areas of our lives. The transition period from traditional to digital has begun at many points with the development of technology. Marketing has also been affected in this transition period. Traditional marketing methods and traditional means of marketing are now replac...
social sciencesKıbrısDijital PazarlamaNoyanlar Group of Companies
null Zumrotul Fitriyah · null Rafael Kelvlin Sofani · null Crysanti Chandra Asia · null Muhammad Rizki Firmansyah
Micro, Small and Medium Enterprises (MSMEs) are businesses which are run by individuals which refer to productive economic businesses. MSMEs in sales are more effective when using digital marketing. Currently, the development of technology is increasingly advanced, where the technology that is made will be more sophist...
In today's digital landscape, understanding consumer behavior is crucial for businesses to develop effective digital marketing strategies. This study explores the nexus between consumer behavior and digital marketing, shedding light on the ways in which consumer behavior influences digital marketing outcomes. A qualita...
Fernando Henrique Pereira · Renata Mirella Farina · Fabiana Florian
A presente pesquisa abordou o tema Machine Learning aplicado ao marketing Digital. O marketing digital é uma indústria que está constante vislumbrando novas oportunidades e desafios e entre eles adentra o uso do machine learning. Esta pesquisa tem como objetivo geral descrever como os algoritmos de machine learning pod...
Changes in information technology on consumer behavior, especially from offline to online shopping. This digital marketing, including digital marketing and influencer marketing, is a key strategy for reaching consumers. Purchasing decisions are influenced by price, service quality and influencer influence, which requir...
In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed digital marketing campaigns with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study explored the role of A...
Imam Pambudi · Nyoman Dwika Ayu Amrita · Putu Gede Denny Herlambang
Digital marketing has become a key strategy for increasing brand awareness in start-up companies. Techniques such as search engine optimization (SEO), social media marketing, influencer marketing, and content marketing have proven effective in reaching a wider market at a lower cost than conventional marketing methods....
With huge development in technology, the usage of Digital Marketing, Social Media Marketing and Search Engine Marketing gets increased. Digital Marketing is employed by the marketers to encourage the goods and services to the marketplace. Digital Marketing is an essential one for increasing the sale of goods and servic...
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