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Journal of Marketing Education: Special Issue Call for Papers: Digital Disruption in Marketing

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Impacto de Marketing digital na NERC e a sua envolvente

Carvalho, Geordias da Graça Ananias de

O conceito de marketing digital resume-se ao uso prático e abrangente da internet, tendo em considerações as ferramentas de marketing, de forma a alcançar o maior sucesso nos negócios. Em relação ao contexto em que vivemos, o marketing digital tem-se tornado em uma ferramenta central nas implementações de estratégia de...

Use and Perception of Digital Marketing Tools for Micro-Enterprises in Tijuana

Jorge Carlos MORGAN MEDINA · Alfredo Mario MEJÍA RAMÍREZ · Carolina PIZANO NORIEGA

In modern world, big changes are occurring in short time frames, business are dealing with information and communication technologies adaptation and updating problems, being such as Internet and Web 2.0. There are different tools that allow efficiency in internal and external communications of the company; when it come...

PERAN BAURAN PEMASARAN DAN DIGITAL MARKETING DALAM MENINGKATKAN MINAT MENABUNG DI KSPPS BMT NU JOMBANG

Puspitasari, Nadia Sura · Safitri, Rini

KSPPS BMT NU Jombang menerapkan strategi bauran pemasaran dan digital marketing untuk menarik minat menabung di KSPPS BMT NU Jombang. Namun, strategi tersebut terdapat permasalahan yang terjadi yaitu salah satunya karyawan yang tidak mentaati peraturan (menonton film di HP dan memutar musik dengan keras saat melayani n...

A Comparative Study of Online and Offline Marketing Strategies and Their Impact on Consumer Buying Behaviour of FMCG Products

AWESH GOYAL · SHASHI MOHAN SEN · DR. HARVANSH LAL MARAVI

Abstract: Over the past several years, the marketing industry has discussed the FMCG sector's rapid technological advancements and digital marketing, as well as the ongoing changes in consumer purchasing patterns. Traditional offline marketing methods, such as consumer advertising in stores or through print and broadca...

The impact of digital marketing on customer satisfaction in dental tourism in Serbia

Bojana Ostojić · Dženis Bajramović · Milena Cvjetković

Purpose - The study aims to examine the impact of digital marketing on customer satisfaction and loyalty in dental tourism, focusing on Serbia. Key digital marketing elements analyzed include website quality, social media presence, online reviews, price transparency, and the promotion of additional services, alongside...

Strategi Komunikasi Pemasaran Digital Cicil.co.id Dalam Meningkatkan Brand Awareness di Yogyakarta

Khoirunisa Nurdiandra Putri · Pratiwi Wahyu Widiarti

Abstrak Penelitian ini membahas tentang Strategi komunikasi digital marketing yang dilakukan Cicil.co.id dalam upaya untuk meningkatkan brand awareness di Yogyakarta. Penelitian ini bertujuan untuk (1) untuk mendeskripsikan strategi komunikasi pemasaran digital yang dilakukan oleh Cicil.co.id di Yogyakarta; dan (2) Unt...

Digital Marketing in the Tourism Sector: Adoption Intentions and their Determinants

Mandip Dulal · Bikram Karki · Prem Tshering Sherpa

This research addresses the predictors of the intention to adopt digital marketing in the context of the tourism sector in Nepal by exploring the relationships between Social Media Marketing (SMM), Perceived Risk (PR), Tourism Business Performance (TBP), Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and the...

A Comparative Study of Traditional and Digital Marketing Strategies and Their Impact on FMCG Purchase Decisions among Rural Consumers

Sagar Yadav · Manish Pundlik · Kanak Patidar

The rapid transformation of marketing communication has substantially influenced consumer decision-making in the Fast-Moving Consumer Goods (FMCG) sector. Although traditional channels—such as television, radio, print media, and local retail promotions—remain highly impactful in rural markets, the widespread adoption o...

The analysis of Bokoharjo digital marketing communication media in promoting its potential

Eko Prasetyo Nugroho Saputro · Pratiwi Wahyu Widiarti · Ulfah Hidayati · Fikri Disyacitta

Bokoharjo village is located at a strategic tourist destination including Boko Temple, Banyunibo Temple, Barong Temple, Ijo Temple, Breksi Hills, and Obelix Hills which requires to be developed. The development of Bokoharjo Village as a tourist village can be realized through digital marketing communication to introduc...