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Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore E-marketing/Digital marketing by its very nature is one aspect of an organizational f...
Business to Customer/ ConsumerCustomer to CustomerElectronic Customer Relationship ManagementReturn on Investment
Background: Digital marketing and market entry agility play crucial roles in enhancing marketing performance, particularly for micro and small enterprises (MSEs). However, the moderating role of innovation capability in these relationships requires further investigation.Aim: This study explores the influence of digital...
innovation capabilitiesmarketing performanceeconomics and businesssocial sciences
Digital marketing has become a key element in marketing strategies for micro, small, and medium enterprises (MSMEs) in the digital era. This study aims to analyze the impact of digital marketing on the success of MSME businesses, especially in increasing sales and brand awareness. The results of the study indicate that...
null Woramol Chaowarat Watanabe · null Muhammad Shafiq
Investigating how digital marketing has affected business practices is the goal of this study. It particularly seeks to examine how product positioning, sales growth, and product branding relate to digital marketing and three crucial independent variables. An approach to quantitative research was used to accomplish the...
Abstract Changes in consumer behavior require firms to rethink their marketing strategies in the digital domain. Currently, a significant portion of the associated research is focused more on the customer than on the firm. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an under...
economics and businesssocial sciencesDigital MarketingDigital Media Trends
Consumer perception through digital marketing has become one of the important factors in banking in the city of Batam to be known by marketers. Digital marketing at Rural Credit Banks (BPR) makes this possible to explore banner preferences for digital marketing, social media banking for digital marketing and prioritizi...
economics and businesssocial sciences1. No poverty
Rita Srihasnita · Winda Vanisya · Tri Sukma · Maivalinda Maivalinda · y 3 más
Digital marketing activities are an important element in entrepreneurial promotion activities, considering that all forms of activities, especially in the business sector, have gone through the digitalization stage, so that understanding in the digital marketing process must be improved and not to be left behind then g...
Current technological developments require the public, especially MSME business actors, to be able to use technology in the sales activity process. Technology has contributed greatly to the MSME sector. One of them is the use of social media as a means of digital marketing (digital marketing), Business actors in Pasar...
Emmanuel Bruce · Zhao Shurong · Du Ying · Meng Yaqi · y 2 más
Online presence is fast becoming a marketing hub for contemporary businesses. Often known as digital marketing, the phenomenon offers several opportunities to businesses. Small and medium enterprises (SMEs) are using their online presence to launch stern competitive promotions and interact with consumers. Against the b...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
En un mercado tan competitivo como el actual, en el que los consumidores son cada vez más exigentes, es esencial que las empresas adopten estrategias de marketing eficaces. El marketing digital ha demostrado ser una estrategia fundamental, que permite un enfoque eficaz y específico en la gestión de las empresas. Siguie...
Gesti?n de empresasDigital marketingsocial sciencesEstratégias
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