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Okwudiri, Nnanna-Ohuonu · Nwosu, Chike Kanayo · Arachie, Augustine Ebuka · Ndum, Ngozi Blessing · y 1 más
Big businesses have over the years exploited digital marketing to expand their reach and sustain their performance, however, the extent to which SMEs in Nigeria have utilized DM tools and techniques in improving their performance is still relatively understudied, hence, necessitating this study to examine how DM has ca...
This study was conducted to determine the effect of Digital Marketing on Brand Awareness, based on the decline in Brand Value experienced by one of Indonesia’s leading cigarette manufacturers, Gudang Garam. The purpose of this research was to examine and analyze the implementation of Digital Marketing, the level of Bra...
Digital marketingeconomics and businesssocial sciencesBrand awareness
This study conducts a comparative analysis of three prominent marketing models (12P, 4A, and SIVA) to assess their applicability for promoting digital products and services. By examining various examples, the research highlights the strengths and weaknesses of each model. The findings provide valuable insights for ente...
Abstract : Purpose: This research is to analyze the application of digital marketing of Balinese culinary tourism in Denpasar City, Indonesia, based on Geographic Information System.
 Research methods: The data collection is collected by examining and/or exploring several journals, books, and documents as well as...
Muhammad Farid Nasrulloh · Faisol Hidayatulloh · Wisnu Mahendri · Khotim Fadhli · y 2 más
Currently, not many MSMEs are using this sophisticated digital platform, due to a lack of understanding about digital marketing which can boost people's economies. Based on the results of a pre-survey with several UMKM players, especially the food sector, that they do not yet have halal product certification, because:...
Digital technology has spread throughout the planet. The banking industry is one that is intimately tied to this technology. The National Private Business Bank (BUSN) employs a variety of digital marketing strategies. One method is to use websites and social media. This study employs a management science method to asse...
This article studies the experience of foreign countries in using digital marketing in the development of entrepreneurship, analyzes the processes of using digital technologies by enterprises to achieve marketing goals, and analyzes the dynamics of the formation and growth of digital marketing skills among entrepreneur...
Preservation copy of an article published in International Journal of Technology and Emerging Research. Read the full article: https://ioro.org/ijter/article/212604283797/212604283797. ABSTRACT Digital marketing has become an important tool for communication, product promotion, customer engagement, and business growth....
This article analyses how innovative management methods including collaborative networks, digital marketing, service quality, and supply chain management can bring increased potential performance for cultural tourism in the northeast of Thailand. To reveal the preconditions and factors like innovative management, servi...
9. Industry and infrastructureeconomics and businesssocial sciences
This article reveals the specifics of organizing digital marketing activities in industrial enterprises. The importance of digital marketing for industrial sectors, its impact on economic growth and its differentiation according to social characteristics are discussed. The article covers issues such as increasing the c...
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