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Senyapar, Hafize Nurgul Durmus · Colak, Ilhami · Bayindir, Ramazan
This study investigates the multifaceted role of digital marketing strategies in driving the awareness, acceptance, and adoption of Smart Grid (SG) technologies. The research uses a qualitative exploratory approach to analyze how various online platforms-including social media, multimedia content, email marketing, and...
media and communicationsCommunity EngagementMultimedia Platformssocial sciences
Yask Jitendra Tiwaari · Om Shivbalak Yadav · Sumit Rajesh Yadav · Sonali Singh · y 1 más
The journey of AI development has changed the face of technology and put humans into a new race. Along with excelling in technical fields, AI has proved its worth in finance and business. Initially, commercial roles, including marketing, were a very cornered topic when mixed with technology, but with the dynamic shift...
Darmawati Darmawati · Muhammad Afif Ridha' · Rahmah Afifah · Bader Fahad Abdullah bin Jadid
Digitalization has rapidly permeated various fields in today's era, with marketing being a prominent recipient of its transformative effects. The business landscape has witnessed a pronounced inclination towards ventures that are grounded in digital marketing. It captures the interest of diverse market segments, includ...
null Muhammad Mubushar · null Fahmeed Idrees · null Muhammad Ali Mufti
This study examines how entrepreneurial orientation, digital marketing capability, and financial resource accessibility influence start-up growth, with innovation capability acting as a mediating mechanism. A quantitative research design was used, and data were collected from founders and managers of active start-ups....
This study aims to bridge the theoretical gap in the relationship of business ability to build relationships with marketing performance in the digital economy era, marked by the application of IT in its business activities. The progress of the digital economy is currently increasing in response to the Covid-19 pandemic...
Heconomics and businesssocial sciencesManagement. Industrial management
In the present era, Artificial Intelligence has emerged as a new technology in digital marketing by improving customer engagement and personalized interactions. Tools like chatbots helps businesses understand consumer behavior and deliver them with customized contents. This study examines the role of Artificial Intelli...
This internship report examines how digital marketing strategies impact the sales of frozen food products at Bisa Kitchen, which is part of the PT Bisa Artifisial Indonesia project. The results show effectiveness in utilizing social media platforms such as Instagram and TikTok and email marketing to increase brand awar...
The article states that the impact of Internet technologies on public life has become a prerequisite for creating a new type of marketing - digital marketing, a characteristic feature of which in addition to the specific environment of information dissemination was the need to develop an information product that meets...
trendsdigital marketing tools9. Industry and infrastructureHG1-9999
The current study aims to provide a descriptive analysis of digital marketing and its advantages over more traditional forms of promotion. Because of the growing complexity of the system, businesses have shifted their attention to online advertising in recent years. The company has adapted its marketing tactics to keep...
Lailla, Nor · Tarmizi, M. Irfan · Sugiatmi · Antoni, Danila Aulia · y 1 más
The Community Service Grant program from the DPPM Kemdiktisaintek for the 2025 fiscal year, conducted by lecturers and students of the University of Muhammadiyah Jakarta, aims to improve production and marketing aspects by controlling product quality and conducting digital marketing. The methods used include: outreach,...
EnglishHome business; Quality control; digital marketing
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