Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

The Effectiveness of Digital Marketing in Increasing Sales on E-Commerce in Indonesia

Firmannudin Firmannudin

This study aims to analyze the effectiveness of digital marketing in increasing sales in e-commerce in Indonesia. The background of the study is based on the increasing use of digital marketing strategies by business actors, but not all are able to experience a significant impact on sales results. This study used a des...

economics and business social sciences

• PT. Anagata Sembagi Education
• DOI: 10.62872/nfqde268

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Artículo 2024 Acceso abierto Revisado por pares

Increase in Production Capacity of Stirred Yogurt Using Konjac Glucomannan Stabilizer at UKM Sehati Purwokerto

Alwani Hamad · Totok Haryanto · Abdul Haris Mulyadi · Yeti Rusmiati Hasanah · y 1 más

UKM Sehati Yogurt Purwokerto produces good-quality yogurt but faces challenges in product stability, shelf life, and market competitiveness. To address these issues, product diversification using a konjac glucomannan stabilizer is proposed to align with consumer trends. However, marketing also presents a significant ob...

agricultural biotechnology agricultural and veterinary sciences

• Yayasan Ahmar Cendekia Indonesia
• DOI: 10.35877/454ri.mattawang3223

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Artículo 2026 Acceso abierto Revisado por pares

The Moderating Role of Human Resource Competence in The Relationship Between Digital Literacy, Marketing Innovation, and MSMEs Business Performance in Pontianak

Arninda Arninda · Ferdy Firmansyah · Ryanti Ryanti

This study aims to analyze the effect of digital literacy and marketing innovation on MSME business performance in Pontianak, with human resource competence as a moderating variable. The study employed a quantitative approach using a survey method involving 200 food and beverage MSMEs in Pontianak selected through purp...

economics and business social sciences

• Lembaga KITA
• DOI: 10.35870/ijmsit.v6i1.6993

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Artículo 2026 Acceso abierto Revisado por pares

Enhancing the Market Competitiveness of a Curtain Small Business through Digital Marketing Mentorship

null Nurhayati · Yosi Suryani · Yudhytia Wimeina · Rahmat Eka Putra

This community service program aims to enhance the competitiveness of a small curtain business through digital marketing assistance. The home-based enterprise faces challenges in effectively promoting its products, due to lack access to e-commerce platforms, or social media management tools essential for modern marketi...

economics and business social sciences

• Universitas Andalas
• DOI: 10.25077/jwa.32.04.505-511.2025

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Artículo 2025 Acceso abierto Revisado por pares

Transforming Real Estate Marketing: Strategies and Innovations in the Digital Intelligence Era

Yuwen Zhang

In the context of economic downturn and weakened consumer spending, the rapid development of digital-intelligent technologies presents new opportunities for industrial transformation. This study examines innovative marketing strategies for the real estate sector in the digital-intelligent era through case studies. The...

economics and business social sciences

• Darcy & Roy Press Co. Ltd.
• DOI: 10.54097/rgxsn498

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Artículo 2022 Acceso abierto

Prikaz knjige Mojca Ramšak, Social Impact of Wine Marketing. The Challenge of Digital Technologies to Regulation, Springer, Cham, 2022., 120 str.

Belaj, Melanija

Prikaz knjige Mojca Ramšak, Social Impact of Wine Marketing. The Challenge of Digital Technologies to Regulation, Springer, Cham, 2022., 120 str.

review of the book economics and business social sciences prikaz knjige

• Croatia
• Croatian

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Artículo 2019 Acceso abierto Revisado por pares

Pelatihan Digitalisasi Teknologi untuk Penguatan Produk pada UMKM Desa Pepelegi Sidoarjo

Soemardiono Soemardiono · Denny Asrovianto

The purpose of mentoring through digitalization of this technology is to strengthen products in marketing through digital marketing. Through the technology digitalization training approach, this training has an impact on MSMEs in Pepelegi Waru Sidoarjo Village, including knowing, understanding and operating digital mar...

• Safeerana Publisher
• DOI: 10.59689/bisma.v1i3.459

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Artículo 2025 Acceso abierto Revisado por pares

AI AND CHATBOTS IN DIGITAL MARKETING: A BIBLIOMETRIC STUDY

Kaajal Sharma · null Tejinderpal Singh

The accelerated progress of digital marketing has been propelled by artificial intelligence (AI) and chatbots, transforming customer engagement, data analysis, and personalized marketing strategies. By employing the PRISMA framework, this study conducts a comprehensive bibliometric analysis aimed at examining AI and ch...

social sciences other social sciences

• UK Zhende Publishing Limited Company
• DOI: 10.52152/801777

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Artículo 2022 Acceso abierto

SOCIAL MEDIA MARKETING ANALYSIS IN BUSINESS DEVELOPMENT

Masimdjanova Muqaddam Xikmatovna

The popularity of social media has led to the opening of a new avenue – digital marketing, which uses different digital platforms to promote a product or service. Social media marketing is a part of the digital marketing umbrella that markets products and services on social media platforms like Facebook and Twitter. Th...

media and communications social sciences

• Zenodo
• DOI: 10.5281/zenodo.7393251

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Artículo 2020 Acceso abierto Revisado por pares 1 cita

The Role of Digital Marketing in the System of Market Relations

E. Erlygina · A. Yamanov

The article considers a comprehensive approach to the promotion and sale of goods and services on the example of digital marketing. Digital marketing tools and channels are the most popular and effective in achieving organizational success. The advantage of using this direction is the ability to quickly respond to the...

medical and health sciences clinical medicine 9. Industry and infrastructure 11. Sustainability

• Publishing Center Science and Practice
• Russian
• DOI: 10.33619/2414-2948/50/27

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