Buscador de Tesis y publicaciones académicas

Adoption of Digital Marketing to Improve the Performance of SMEs in Kraftangan Malaysia Cawangan Selangor

null Audita Nuvriasari · null Norlaile Binti Salleh Hudin · null Hasim As’ari · null Noraine Binti Salleh Hudin

Purpose ­ The objective of this international community service activity is to increase insight and ability of SMEs assisted by Kraftangan Malaysia Cawangan Selangor in managing and adopting digital marketing effectively to encourage increased SME business performance. Methods - The method used in this activity include...

Digital Marketing Strategy Training for Branding & Revenue UMKM Al-Qur'an Ma'sum Publisher

null Susilaningdyah Mustikawati · null Sayekti Endah Retno Meilani · null Rina Trisnawati

The advancement of digital technology offers MSMEs opportunities to expand through digital marketing. However, many struggle with platform use, content creation, and strategy management. This program provides training and technical assistance for MSMEs at Penerbit Al-Qur’an Ma’sum, covering social media, marketplaces,...

An Examination of the Effectiveness of a Social Marketing Campaign Using Digital Marketing Techniques to Promote Walking Amongst 25-45-year-old Male and Females

Autoría no especificada

Development Online Training Media to Improve the Digital Marketing Competence of MSME Medan

Andrian Andrian · Efrizal Siregar · null Ika Agustina · null Reniwati Lubis · y 4 más

The development of online media training for digital marketing training for small and medium enterprises (SMEs) in Medan aims to increase understanding and skills in digital marketing strategies to improve competitiveness and business sustainability in the digital era. The advantages of online media training include ea...

PELATIHAN BRANDING DAN DIGITAL MARKETING PADA UMKM BINAAN MEK PDA GRESIK

null Moh. Agung Surianto

Branding dan digital marketing menjadi aspek penting dalam peningkatan kinerja UMKM khususnya dibidang pemasaran, mengingat dinamika persaingan bisnis yang semakin kompetitif. Dari tiga puluh (30) UMKM mitra binaan Majelis Ekonomi dan Ketenagkerjaan (MEK) Pengurus Daerah Aisiyah (PDA) Kabupaten Gresik, terdapat sebanya...

Real-Time Inbound Marketing: A Use Case for Digital Banking

MEGARGEL, Alan · SHANKARARAMAN, Venky · REDDY, Srinivas K.

Over the years banks have been strategically using digital technologies to help transform various aspects of their business. In recent times, this strategy has evolved into one of digital augmentation of the bank’s processes, products and channels. This allows for reaching out to customers and partners through digita...

The level of digital marketing adoption among women entrepreneurs

R. Amala Mary , Dr. N. Sumithra Devi

This study explores the level of digital marketing adoption among women entrepreneurs, highlighting key factors that influence their engagement with digital tools and platforms. By examining barriers, motivations, and strategies, the research aims to identify trends and best practices that empower women in the digital...

The Role of Digital Marketing and Promotion in the Business Performance of Small and Medium Enterprises (SMEs) in Developing Countries

Eva Mahaliani · null Kurniawati · Yolanda Masnita

This study examines the role of digital marketing and promotion in the business performance of small and medium-sized enterprises (SMEs) in developing countries, particularly Indonesia. In the face of intense competition, SMEs are required to leverage digital media to sustain and grow their businesses. The objective of...

Tools of Artificial Intelligence Technology as a Framework for Transformation Digital Marketing Communication

Trgovac, Ana Mulović · Mandić, Antonija · Marković, Biljana

The article researches the transformative possibility of Artificial Intelligence (AI) technology tools in digital marketing communications. By leveraging machine learning, natural language processing, and data analytics capabilities, AI tools enable marketers to automate tasks, personalize content, optimize campaigns,...

Review of the book Digital Marketing Fundamentals: From Strategy to ROI (3rd Edition) Edited by Marjolein Visser & Mike Berry

Butković, Ivan

Authors Marjolein Visser and Mike Berry, in this year’s third edition of the book “Digital Marketing Fundamentals: From Strategy to ROI,” provide a detailed overview of contemporary digital marketing. The latest edition of the book was created by 19 co-authors, each of whom made a significant contribution to different...