Buscador de Tesis y publicaciones académicas

Kolaborasi Lintas Sektor Dalam Pelatihan Teknik Pemasaran dan Pemanfaatan Teknologi Digital Bagi UMKM di Kota Lhokseumawe

null Maryam · null Aiyub · null Muryali · null Saharuddin · y 2 más

Digital marketing training and the use of digital technologies have become essential in today’s business environment. Increasing competition requires MSMEs to adapt by improving digital literacy and skills, particularly among groups with limited prior knowledge. In this context, stakeholders play a strategic role in pr...

Pemberdayaan Pelaku UMKM Perempuan Dalam Upaya Peningkatan Ketahanan Ekonomi Melalui Pelatihan Digital Marketing

null Mira Veranita · null Gunardi · null Ramayani Yusuf · null Yunyun Ratna H

Pelaku UMKM Perempuan di Kabupaten Bandung Barat saat ini berjumlah lebih dari 60% dari jumlah keseluruhan UMKM, berkontribusi cukup besar dalam membangun ketahanan ekonomi keluarga dan ekonomi nasioal. Kelemahan dalam pengetahuan dan kemampuan adaptasi dengan bisnis digital, berdampak pada ketidakmampuan dalam penetra...

Kajian Strategi Pemasaran Digital Berbasis Sponsorship Marketing pada UMKM

Syarifudin Putra Alwindaru · Intania Syafira Mukhofifah · Moh Ilham Zanuba Suryo Negoro · Syifa Zahra Arista Afandi · y 3 más

Penelitian ini bertujuan untuk mengkaji strategi pemasaran digital berbasis sponsorship marketing pada Usaha Mikro Kecil & Menengah (UMKM). Dengan studi kasus pada Home Art Creative sebagai pelaku UMKM yang telah menerapkan strategi ini secara aktif. Metode penelitian yang digunakan dalam penelitian ini dengan adalah p...

Agricultural Marketing Strategies In The Digital Era: Improving The Competitiveness Of Local Products

Gumoyo Mumpuni Ningsih · Harun Rasyid · Natali Ningsih · Darminto Pujotomo · y 1 más

In the digital era, the marketing of local agricultural products faces new challenges and opportunities, necessitating innovative strategies to enhance competitiveness. This study aims to identify effective agricultural marketing strategies to improve the competitiveness of local products in the digital market. A quali...

Research on the marketing strategy of Tomorrow Advancing Life online education group in digital economy

Weiliang Sun · Xing Zhu

In the era of big data, the digital economy is experiencing rapid growth. The combination of the digital economy and education has made online education an entirely new educational model. The online education market has received wide attention, which also makes the field of education face the challenge of digital trans...

Digital marketing among DOT accredited hotels in Camarines Sur: Basis for marketing plan

Jessa Brioso · Noelah Mae Borbon

Factor Influencing the Digital Marketing Platform Preference in Management Educational Institutions

Vijaya Baskaran R · Prakasha T M

Purpose: This paper aims to examine the factor influencing the digital marketing platform preference in the management educational institutions, and to create a conceptual model to understand the relationship between the factors.Design/Methodology/Approach: Factors influencing the digital marketing platform preferences...

SME, Digital Marketing Analysis On The Usage Advantages Of Marketplace For MSMES In Lampung

Trufi Murdiani

The product sales for MSMEs need a technology support. One of this certain technology is a digital media which has been rapidly develop many business actors. Since the pandemic occured, the problem on how to use the digital media such as marketplace faced some MSMEs actors. Marketplace as the most effective tool in ord...

Digital marketing tools in comprehensive promotion

Oksana I. Prodius · Valeriia A. Donetskova

This article discusses in detail the most important aspects of digital marketing, its essence and specific features. Theoretical analysis is devoted to the problems of using digital marketing tools in complex promotion as a strategy for increasing the efficiency and competitiveness of a business. It is noted that in th...

Reimagining Marketing Strategies in the Digital Age: Empirical Evidence from Businesses in Karnataka

Salunke, Sandeep

Abstract The rapid development of digital technology has radically changed strategies for marketing across many industries. Companies are using digital platforms more and more to improve overall performance, brand awareness, and consumer engagement. This study looks at how digital marketing tactics affect the operation...