Buscador de Tesis y publicaciones académicas

Optimalisasi Digital Marketing melalui Aplikasi Digital : Usaha UMKM Olahan Laut dan Pariwisata Kampung Nelayan Desa Salira

null Ayu Nuryani · null Munawaroh Munawaroh

The purpose of this activity is to develop digital marketing skills through training on the use of digital applications Canva and Capcut to promote Micro, Small, and Medium Enterprises (MSMEs) in fish processing and tourism in the Fisherman Village located in Salira Village, Serang Regency. This activity aims for MSME...

Redefining Surabaya's MSMEs Landscape: Unleashing Digital Virality for Sustainable Growth

Sutama Wisnu Dyatmika · Bagong Suyanto · Erna Setijaningrum · Widhayani Puri Setioningtyas

This study explores the effectiveness of digital marketing strategies, particularly viral content, in enhancing the visibility and sustainability of micro, small, and medium enterprises (MSMEs) in Surabaya City. This research utilizes a descriptive qualitative approach, combining literature review and stakeholder inter...

Understanding Psychological Dynamics in Consumer Decision-Making Processes in the Digital Marketing Era: A Review

Frans Sudirjo · Abu Muna Almaududi Ausat · Suherlan Suherlan · Hizbul Khootimah Azzaakiyyah

The digital era has fundamentally transformed marketing paradigms. This shift underscores the need to understand how consumer psychology interacts within the digital environment. This research aims to provide deeper insights into how consumer psychology plays a role in decision-making processes in the digital marketing...

Digital Transformation of Banking Marketing in Current Circumstances

N. I. Bykanova

Digital transformation taking place in all sphere of human life quickly changes the approach to fixing marketing communications, as specific weigh of off-line marketing communications decreases from year to year. In view of the fact that banking sector is an engine of digital and technological solutions, banks can adap...

O IMPACTO DO MARKETING DIGITAL NO COMPORTAMENTO DO CONSUMIDOR

Vitória Roberta Trindade · Renato Leandro Taguchi

Este trabalho tem como objetivo analisar o impacto do marketing digital no comportamento do consumidor, explorando como a internet e as redes sociais transformaram a maneira como as empresas se relacionam com seus clientes. A partir de uma revisão teórica, fundamentada em autores como Kotler, Gabriel e Forbes, discutiu...

Meningkatkan Kinerja UMKM Melalui Pemasaran Digital untuk Meningkatkan Produk Perusahaan

Yayan Listanto Alexander

Penelitian ini bertujuan untuk mengungkap beberapa strategi digital marketing dari produk baju bayi serta membuktikan efisiensi dari peningkatan kinerja UMKM melalui digital marketing. Penelitian ini menggunakan metode kualitatif deskriptif. Daya yang dinutuhkan sebagai pisau penelitian adalah data primer yang penulis...

Ejemplos de uso de IA en el Marketing Digital

Ortega Arcos, Wagner Enrique

El presente documento recopila ejemplos de aplicación de inteligencia artificial, IA, en el marketing digital.

Improving Digital Marketing Strategies Based on SICAS Mode: A Case Study of SHEIN in China

Zhiqin Du · Na Yin

A Comparative Analysis of Traditional and Digital Marketing Based on Consumer Attitude and Brand Equity Preference of Women Readymade Garments with Special Reference to Srirangam Taluk in Tiruchirappalli District, Tamil Nadu, India.

R .ANDAL · Dr.A. SELVENDRAN

ABSTRACT Traditional marketing is a type of conventional mode of marketing that assists to reach out to a Quasi-aimed customers with different offline product ,price, Physical distribution and promotional Methods. The exchange of valuable objects or services in between atleast two parties include all activities that ea...

CREATIVITY IN DIGITAL MARKETING

Olena Boienko · Tetiana Yanchuk · Olha Fedchenko

The purpose of this paper is to explore the significance of creativity in digital marketing and its impact on the success of marketing campaigns. The present article aims to explore the concept of creativity in digital marketing, to evaluate its impact on campaign success, and to identify the key elements that make the...