Buscador de Tesis y publicaciones académicas

Technology Driven Marketing Research in a Digital World: Implications for the Role and Scope of Marketing Research

Anothai Ngamvichaikit

Digital marketing practices, content management strategies and employee marketing engagement: Basis for green branding framework

Dfezie Torres-Tipan

<b>Exploring Digital Marketing Adoption and Practices in Nigeria’s Fishery Market: Insights from Entrepreneurial Experiences</b>

Abiola Titiloye Tairat · Isa Olalekan Elegbede · Moriam Obalola · Simbiat Atinuke Yinusa · y 2 más

Purpose: This study explores the adoption and practices of digital marketing among entrepreneurs in Nigeria’s fishery market, focusing on how social media platforms influence advertising, customer engagement, and business growth. Case studies from the maritime sector, such as fisheries, were scrutinized to show how dig...

Marketing Intelligence: Boom or Bust of Service Marketing?

Lies, Jan

Marketing intelligence fosters two major developments within digital service marketing. On the one hand, a boom of services seems to have evolved, accelerated by the opportunities of marketing intelligence. It has contributed to the optimization of customer experiences, e.g., supported by mobile, personalized, and cust...

Digital Marketing in Finance: Role of Digital Media in Financial Inclusion with Special Reference to Domestic Help

Kashish Jain · Dr. Preeti Sharma

ABSTRACT This study employs both qualitative and quantitative approaches to examine academic papers and literature related to the last ten years, mostly obtained from databases like Google Scholar. The research highlights the importance of applying combined digital marketing practices and conforming to external changes...

Pemberdayan Masyarakat Melalui Pelatihan Digital Marketing Pada Kwt Berani Sukakarya Kota Sukabumi

null Sri Nurhayati · null Tuti Lisnawati · null Yani Nura’eni · null Wieke Tsanya Fariati · y 5 más

Dalam era digital yang semakin dominan, pemberdayaan masyarakat melalui teknologi informasi menjadi kunci kemajuan ekonomi. Penelitian ini mengkaji dampak transformatif pelatihan digital marketing terhadap Kelompok Wanita Tani (KWT) Berani Sukakarya di Kota Sukabumi. Menggunakan pendekatan kualitatif dengan observasi p...

Pengembangan Strategi Digital Marketing untuk Meningkatkan Penjualan dan Persebaran Tenun Leny Bumpak

Cica Agustina · Radiah Aszahrah · Noval Syabirin · Khozin Zaki · y 1 más

Leny Bumpak Weaving Craft is a local cultural heritage from Seluma Regency, Bengkulu, which has high historical and aesthetic value. However, limitations in digital promotion and marketing strategies have caused this woven product to be less widely known, especially in today's digital era. This activity aims to increas...

Digital Marketing sebagai Solusi Pengembangan Usaha Kripik Gadung di Desa Made Jombang

Rohmat Hidayat · Siti Nur Qomariyah · Abdul Aziz · Achmad Irfan Nurdiansyah · y 5 más

Digital marketing is a strategic approach that utilizes digital media and internet technology to promote products, services, or brands to specific target audiences. Its main objective is to achieve business goals such as increasing brand awareness, generating leads, and boosting sales through various digital platforms....

Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention

Yuk-Ming Tang · Yui-yip Lau · Uen Lam Ho

Interior design industries have evolved to adopt advanced digital and interactive virtual reality (IVR) technologies for promotion. Marketing using a platform with a virtual interior design feature is an approach that enables not only the building up of a positive image for an interior design firm but also allows custo...

Digital Marketing Plan: What Kind of Digital Marketing Will Enhance the Appeal of the Casablanca-Settat Region?

Elharissi Hanan, Dfouf Sanaa, Attar Hasna, Hossayni Hafid

In the current era of digital transformation, digital marketing has emerged as a strategic driver for enhancing territorial attractiveness. As Morocco’s leading economic hub, the Casablanca-Settat region faces the challenge of strengthening its position both nationally and internationally. This paper outlines a digital...