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Rahmat Taufiq Dwi Jatmika, Vita Ratnasari and Reny Nadlifatin
The development of digital technology has driven significant changes in marketing practices, making digital marketing an essential tool for micro, small, and medium enterprises (MSMEs) to increase competitiveness. However, the adoption rate of digital marketing among MSMEs remains suboptimal, especially in regions with...
Magdalena Muc · Elena Vaughan · Olivia Nealon Lennox · Colette Kelly · y 2 más
Abstract This review aimed to identify and evaluate methods to measure children’s actual exposure (marketing that actually reaches children) to food marketing in digital media. Monitoring actual marketing exposure in digital media is challenging. It is delivered via complex, data-driven, personalized systems to childre...
Dark pattern marketing practices refer to deceptive digital design techniques that influenceconsumers to make decisions they might not otherwise choose. With the increasing use of onlineplatforms, such practices have become common in digital marketing environments. This studyexamines how dark pattern marketing practice...
IYAD A. AL-NSOUR · YASIR ABDUL KARIM BIN ZAID · SUZAN FAYEZ AL-SBINI
Abstract This study aims to examine variation in the use of marketing mix strategies across developed and emerging markets using a descriptive meta-analytic approach. A systematic review of 50 prior studies was conducted, covering the four core elements of the marketing mix: product, pricing, distribution, and promotio...
Digital marketing is changing the way people in India's smaller cities shop and interact with brands. More affordable internet and smartphones have made this shift possible. This study looks at how online ads, social media, and e-commerce influence buying decisions. It highlights the role of local content, influencers,...
Hoje em dia, a internet é um instrumento imprescindível no nosso quotidiano, fornecendo um elevado número de materiais utilizados em organizações de forma a atrair consumidores. A presença digital de uma empresa é essencial para a comunicação e partilha de marcas. O âmbito do marketing engloba, não apenas o processo de...
In the modern world, integrating digital marketing technologies into investment strategies is one of the crucial directions of activity, especially in the context of promoting sustainable development. The relevance of this topic lies in the transformative potential of digital marketing technologies to enhance investmen...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
The digital space in agribusiness enables coconut farmers in Coimbatore district, Tamil Nadu, to deal with the systemic barriers that hinder their access to the markets and income generation. This situation has been analysed, leading to the conclusion that farmers can profit from a proper understanding of the facilitat...
Adoption Patternseconomics and businesssocial sciencesDigital Marketing
Wenzhou is engaged in the active exploration of the deep integration of the digital and real economies with the objective of promoting high-quality economic development. This article will conduct research and analysis on small and medium-sized enterprises in Wenzhou, summarize the current development status and challen...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Dewa Ayu Dian Anggraeni Pratiwi · null Ni Kadek Suryani · Putu Astri Lestari
Woven fabric is an important part of Balinese cultural clothing that is a symbol of Balinese cultural identity. One of Bali's traditional superior products that has high artistic and cultural value is Tenun Ikat Wisnu Murti. The purpose of this study was to determine the effect of digital marketing and digital promotio...
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