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The aim of the article. The article is devoted to the consideration of the theoretical and methodological aspects of the formation of the marketing communications management mechanism for enterprises in the conditions of digitalization, as well as the provision of practical recommendations on the optimal use of digital...
Cindy Theodora · Wendy Wendy · Meisa Meisa · Mita Mita · y 2 más
Marketing strategy is an aspect that must be owned so that every business, both MSME products and agricultural products, can be optimized. Educational factors and suboptimal application of technology are obstacles that cause a lack of understanding of effective marketing strategies. This article aims to explain how opt...
This study examines the influence of digital competence and strategic agility on sustainable marketing performance through the mediating role of market orientation among Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta, Indonesia. Grounded in Market Orientation Capability Theory, the study explores how organi...
ABSTRACT This paper examines “The Influence of Digital Marketing on Business Startup”. As the dependence of business on Digital Marketing sites for promoting their businesses, it is highly important to have an understanding about its role and influence for survival in today's competitive business landscape. The investi...
Neng Susi Susilawati Sugiana · Agus Rahayu · Lili Adi Wibowo · Vanessa Gafar · y 1 más
This research aims to see how MSME businesses can ultimately apply digitization in their marketing activities so that it is expected to strengthen the branding of a product. It is also intended to see the implications that occur for hidden costs or costs that often arise and are unexpected when marketing their products...
O comércio eletrônico vem crescendo significativamente nos últimos anos. Destaca-se que as transações entre organizações e consumidor, conhecidas como business to consumer (B2C) tem apresentado crescimento diretamente proporcional à medida que há incrementos do número de usuários de internet. Nesse cenário, o marketi...
The disruption era has pushed all business activities to move to digital. The emergence of these digital activities also made many brands try to maintain their existence by increasing digital marketing activities, one of which is influencer marketing. The use of this influencer technique is on the rise, but it is also...
economics and businesssocial sciences12. Responsible consumption
This study aims to analyze the influence of digital marketing and price discounts on purchase decisions for Jiniso products on TikTok Shop. It seeks to examine both the individual and synergistic effects of these marketing mix elements within Indonesia’s dominant social commerce platform. This quantitative study employ...
other engineering and technologiesengineering and technology
The thesis elaborates on the personal input in social media in the selling process. In the theoretical part, we focus on digital marketing, how to successfully implement and practice it. In this context, we present the strategies of digital marketing and how to design it. The social media as a part of digital marketing...
Avto Profi d. o. o.družbeni medijiAvto Profi d.o.o.media and communications
The aim of this thesis is to research the value and influence of digital marketing on the competitive establishment of start-up companies. The research would further explore whether digital marketing can have a substantial effect on the growth of start-ups, enhance brand recognition, gain consumer loyalty, and strength...
brand awareness330Humanities and the ArtsHumaniora och konst
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