Buscador de Tesis y publicaciones académicas

Enhancing Sales Performance in Henan’s Media Industry through the Synergy of Digital Marketing and AI

Zhao Weiguang, Johar MGM, Ali Khatibi, Jacquline Tham, S. M. Ferdous Azam

This study examines how digital marketing and artificial intelligence (AI) can improve sales performance in the media industry of Henan Province, China. As the market undergoes rapid digital transformation, understanding the role of these technologies in driving sales is crucial for maintaining competitiveness. The res...

INNOVATIVE APPROACHES TO ENTERPRISE MARKETING STRATEGIES IN THE DIGITAL ECONOMY

Petr Koreniuk · Mykyta Dmytrochenkov

In modern society, the innovative development of the Internet, large data, cloud computing, artificial intelligence and blockchain have made significant changes in people's life and work. Against the background of rapid development and large coverage of the digital economy, the enterprise should move from traditional m...

COMMUNITY SERVICE ACTIVITIES (CSA): OPTIMIZING DIGITAL MARKETING STRATEGIES FOR THE DEVELOPMENT OF TEMPE HOME INDUSTRIES IN KARBUNGOH VILLAGE, SUKOLILO DISTRICT, MADURA ISLAND

Putri, Erni Puspanantasari

This community service activity (CSA) aims to introduce and optimize digital marketing strategies for the development of the tempeh home industry in Karbungoh Village, Sukolilo District, Madura Island. The tempe home industry in this region has significant economic potential due to its reliance on local raw materials a...

CONCEPTUAL LEVEL STRATEGY RECOMMENDATIONS FOR UNDERSTANDING MARKETING COMMUNICATION EFFORTS IN DIGITAL CONSUMPTION CULTURE WITH NEUROSCIENCE TECHNIQUE

Ömer Kürşad TÜFEKCİ · Ferdi AKBIYIK

The increasing complexity of marketing communication efforts in digital consumption culture requires a deeper understanding and measurement of their impact. Neuroscience techniques have become essential in this regard, and this paper proposes conceptual level strategy recommendations for understanding marketing communi...

Digital cultural marketing on Instagram

Mrčela, Luka

Today’s society is characterized by the impacts of multiple levels of convergence. This has led to a profound change in the distribution of roles between producers and consumers of cultural goods. The present thesis aims at exploring how this paradigm shift impacts the digital cultural marketing of two cultural institu...

Pengaruh Digital Marketing dan Customer Relationship Marketing terhadap Loyalitas Konsumen

Wulan Satriana · Hasti Pramesti Kusnara

This study aims to evaluate the extent to which digital marketing and customer relationship marketing influence consumer loyalty at PT. Muawanah Al-Ma’soem. The research employed a quantitative associative approach, with data collected through questionnaires The data testing tools used in this study consist of validity...

Strategy The Effect of Marketing and Digital Literacy Through Social Media Marketing on Visiting Decisions

Fika Septiandari · Cipto Wardoyo · Ludi Wishnu Wardana3

icient in varioThis study aims to determine the significant influence between variables, following the hypothesis in this study. This research has both theoretical and practical benefits to the world of education, especially concerning marketing strategies and visiting decisions in educational tourism. This research us...

Understanding Consumer Psychology in the Age of Online Marketing

Technoster Technologies

Plano de marketing digital: Blue Bolt Agency

Silva, Mariana Pacheco de Amorim Gonçalves da

Este relatório de estágio teve como finalidade o desenvolvimento de um plano de marketing digital para a Blue Bolt Agency, uma agência portuguesa de marketing e comunicação. Em particular, o objetivo consistiu na melhoria da presença digital da agência nas redes sociais para aumentar o brand awareness (notoriedade da m...

DIGITAL MARKETING STRATEGIES FOR UZBEK STARTUPS: BEST PRACTICES AND FUTURE TRENDS

Esanov Jasurbek · Hakimov Jasurbek

In the context of rapid digital transformation, startups in Uzbekistan are encountering a complex interplay of opportunities and challenges in their efforts to implement effective marketing strategies; this paper critically examines prevailing digital marketing practices, delineates optimal strategic approaches tailore...