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The article examines the peculiarities of the use of digital marketing communications in the activities of hotel enterprises under martial law. It analyzes the transformation of marketing tools under the influence of crisis conditions, changes in consumer behavior, and the role of digital technologies in ensuring the r...
The aim of this study is to describe the interchanging role of digital marketing and traditional marketing as the key marketing strategi and marketing mix of the Small Medium Enterprise in Indonesia. The study using qualitative descriptive methods with case study ‘Kepiting Nyinyir’, one of Small Medium Enterprise in Ja...
economics and businesssocial sciences8. Economic growth
The article considers the theory of formation of digital marketing strategies, points out the directions of innovative development in marketing. It also shows the circumstances that may hinder the development of digital marketing in the activities of companies. Separately, the implementation of the analytical, practica...
Muchammad Saifuddin · Rianto Anugerah Wicaksono · Firda Gangsar Ramadanti
Objective – This study aims to test the effect of digital marketing training on the digital marketing skills of orphanage business unit administrators in Surabaya. Design/methodology/approach – Using a quantitative approach, this study applies an experimental design with a pre-test and post-test model on 25 respondents...
This study examined the availability and utilization of digital marketing tools among fresh African catfish marketers in Omambala region of Anambra State, Nigeria. Frequency count, percentage, mean score and multiple regression analysis were used to analyze the data collected from 120 respondents. Social media marketin...
2. Zero hungerdigital marketing of fresh fishAgriculture (General)economics and business
Novandari, Weni · Suliyanto, Suliyanto · Wulandari, Siti Zulaikha · Yunanto, Ary · y 1 más
This study investigates the influence of digital media marketing strategy on brand innovation, performance, and overall marketing performance in Indonesia’s SME Creative Industry sector. The study examines how digital media brand innovation and digital media performance act as mediators in enhancing marketing outcomes,...
digital media brand innovationcompetition intensityeconomics and businesssocial sciences
null Ni Putu Natasya Amelia Putri · null Ida Nyoman Basmantra
Marketing is an essential key for a company to increase sales of the products produced by the company. With the rapid progress of science and technology, everything has modernized, especially in marketing a product. Currently, companies can sell their products by doing digital marketing. With digital marketing, compani...
Entrepreneurial marketing has been conceptualized to address challenges encountered by small and medium-sized enterprises (SMEs), particularly those operating with limited resources and under dynamic environmental conditions. This study investigates the extent to which entrepreneurial orientation and market orientation...
digital marketing capabilityemerging marketsmarket orientationHF5001-6182
This study aims to analyze digital marketing and e- ecommerce on performance marketing and business sustainability in the typical souvenir business of Solo city. The population and sample of this study are SMEs who have a business in the field of souvenirs typical of Solo City as many as 100 respondents. The type of da...
medical and health sciencesclinical medicineeconomics and businesssocial sciences
Digital marketing is the utilization of various electronic media by the marketers to promote their products and service in the market. This generation is widely moving towards digital marketing that involves all types of buyers and sellers under one platform. Through digital marketing many customers are repeatedly shop...
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