Buscador de Tesis y publicaciones académicas

Impact of Digital Marketing on Consumer Buying Behavior: A Study of Indian Markets

MR. AVINASH KUMAR

Introduction: Digital marketing has revolutionized how brands connect with consumers in India, a market with over 800 million internet users and a burgeoning e-commerce sector valued at ₹8.5 lakh crore in 2024 (IBEF, 2024). From social media ads to personalized email campaigns, digital strategies are reshaping consumer...

Ψηφιακό marketing. Μια εμπειρική μελέτη για τις επιπτώσεις των τηλεπικοινωνιών στην Ελλάδα

Φούρκας Konstantinos · Fourkas Konstantinos

Σκοπός της παρούσας μελέτης ήταν να διερευνήσει την επίδραση του ψηφιακού μάρκετινγκ στις οικονομικές επιδόσεις και την οργανωτική απόδοση τριών εταιρειών κινητής τηλεφωνίας στην Ελλάδα: Nova, Vodafone και Cosmote. Διενεργήθηκε έρευνα σε 102 υπαλλήλους των εταιρειών για τη συλλογή δεδομένων σχετικά με τις αντιλήψεις το...

La importancia del Marketing Digital en el Posicionamiento de las Mipymes en la Provincia de Orellana

Maritza Natividad Vega-Gualán · German Jazmany Zambrano-Verdesoto

Justification: The growth of the digital environment has transformed the way micro, small, and medium-sized enterprises compete in the market, making it necessary to analyze the impact of digital marketing on their commercial positioning. Objective: The research aimed to analyze the importance of digital marketing in t...

THE INFLUENCE OF DIGITAL PROMOTION AND ONLINE MARKETING COMMUNICATION ON ADOLESCENTS’ CONSUMPTIVE BEHAVIOR IN KOTO MAJIDIN VILLAGE

Dea Rosadi · Alex Wissalam Bustami · Muhammad Fauzi

The development of digital technology has significantly changed adolescents’ consumption patterns through exposure to social media such as Instagram, TikTok, and e-commerce platforms. This study aims to analyze the influence of digital promotion and online marketing communication on adolescents’ consumptive behavior in...

Peningkatan Kapasitas Pemasaran Digital UMKM Mitra BUMN melalui Platform PaDi UMKM

Hendra Dharmawan · Meitria Syahadatina Noor · Andi Agung Prawiro · Mutiara Octa · y 1 más

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran digital bagi UMKM yang menjadi mitra BUMN melalui platform Pasar Digital UMKM (PaDi UMKM). Permasalahan yang dihadapi oleh UMKM meliputi rendahnya pemahaman tentang strategi digital marketing, kualitas visual katalog yang belum op...

AI in customer experience and digital marketing: a bibliometric and thematic review (2004–2025) with sensory marketing lens

Yahia Mouammine

Estágio na empresa: A Lista Digital

Vieira, Gustavo dos Santos

O marketing digital é um domínio dinâmico e em constante evolução que utiliza tecnologias digitais e plataformas online para promover produtos, serviços e marcas junto de um público global. Na era digital, as empresas de todas as dimensões estão a adotar estratégias de marketing digital para chegar aos seus clientes-al...

THE IMPACT OF SOCIAL NETWORKS MARKETING ON THE COMPANY'S BUSINESS IN THE NORTHWEST OF CROATIA

Rončević, Ante · Mirt, Barbara · Skupnjak Draksic, Ksenija

The subject matter of the paper is an overview of the development of marketing, the comparison of traditional and digital forms of marketing and determining how social network marketing affects business operations of a company. Today, the companies can choose between numerous traditional and digital marketing activitie...

The influence of online marketing on start-ups

Smriti Garg · Sarina Asif · Sheetal Yadav · Tanuja Kaushik

It has been proven in many studies that online marketing has played a major role in developing and shaping the future of start-ups. It is no untold truth that indeed online and digital marketing, in various forms, have and are still influencing the journey of start-ups. Owning to this, each day more and more companies...

Strategi Pemasaran Jasa Lembaga Pendidikan Pesantren Islam Internasional Al-Andalus Kabupaten Bogor Pada Era Marketing 6.0

Tajudin Tajudin · Djoesept Harmat Tarigan

This study aims to analyze the educational service marketing strategies implemented by Pesantren Islam Internasional Al Andalus, Bogor, within the framework of Marketing 6.0. A qualitative approach with a case study design was employed to explore the institution’s marketing practices. Data were collected through in dep...