Buscador de Tesis y publicaciones académicas

Digital Marketing Vs. Traditional Marketing- Ganeral View Comparative

Mahdi Mahdi Aboali - · Dr. Gajanan Mudholker -

A market is the aggregate of all individuals or entities who engage in buying and selling activities within a specific area or region. The area might refer to the entire planet, specific countries, regions, states, or cities. A market is a gathering of two parties for the purpose of facilitating the exchange of product...

Decision Making Process of SMEs for Using Social Media Marketing in Industrial Revolution 4.0

Adhania Andika Prayudanti EBGC · Devi Urianty Miftahul Rohmah EBGC

Digital era is a characteristic of Industrial Revolution 4.0 that influence towards all aspect of human life. Social media marketing is considered to be one of the technologies in the digital era that can facilitate SMEs to do business activities especially marketing activities, customer relationship, promotion, and in...

Patient Satisfaction and Loyalty in Public Healthcare: The Role of Digital Marketing and Service Quality

Rizka Amelia Mayasari · Basuki Rachmat

This study aims to analyze the effect of digital marketing and health service quality on patient satisfaction and loyalty at Rangkah health center, Surabaya. The background of this study is based on the increasing need for responsive, modern, and digital technology-based health services, especially in the context of co...

Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election

Leppäniemi, Matti · Karjaluoto, Heikki · Lehto, Heikki · Goman, Anni

At general elections across Europe, turnout among young people tends to be significantly lower than among older voters. Therefore, this article examines a digital marketing campaign that was targeted at young voters in the 2007 Finnish general election. More specifically, this article aims to provide insights into the...

Making use of digital methods to study influencer marketing

Prince Chacko Johnson · Christian Sandström

Artificial Intelligence in Marketing Analytics: A Unified Framework for Digital Marketing, Market Research, Retail, and Social Media Applications

Ms.Shubhangi A.Bhaladhare

The integrated marketing communication in digital environment: a case study of local radio in Yogyakarta

Maulidina Atikah Rachmawati · Subhan Afifi

The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio's ability to reach audiences. The utilization of various in...

Automates conversationnels et marketing digital

Calenda

Le travail de thèse s'appuiera sur les acquis des disciplines et des champs tels que la sociologie économique, les market studies, l'économie, ou les sciences de gestion. Les terrains empiriques seront précisés en fonction du projet de thèse et du profil proposé par le.a doctorant.e. A titre d'exemple, sont identifiés...

Persepsi Pelanggan terhadap Online Branding pada Website Binus University

Meyliana Meyliana · Henry Antonius E. W. · Stephen W. Santoso

Implementation of e-marketing or digital marketing help companies compete in the free market. For that, the company needs to obtain information about the customer perception in assessing e-marketing or its digital marketing (website). The research uses digital marketing framework method that consists of several variabl...

Digital Marketing Communication for Book Publishing in Nigeria: Exploring the Role of Social Media Strategy

Abdulrasheed Adebola Afolabi · Izzal Asnira Zolkepli

Concerns have been raised about the growth of the book publishing sector in developing nations. A thread of the conversation in Nigeria centers on the expansion of the book publishing industry beyond the textbook publishing, with solutions such as exploring new markets and consolidating on current market niches coming...