Buscador de Tesis y publicaciones académicas

QUALITY MANAGEMENT IN HIGH-TECH PROJECTS USING DIGITAL MARKETING TECHNOLOGIES IN KAZAKHSTAN

Zh. N. Tazhiyeva · E. Keser · U. D. Sandykbayeva

The purpose of this article is to determine the contribution of digital marketing technologies to improving the quality of high-tech products in Kazakhstan, as well as to identify prospects for improving quality management practices in high-tech projects in Kazakhstan using a digital approach to marketing. Based on int...

The Impact of Digital Marketing Capabilities and Data Literacy on MSME Marketing Performance in Kubu Raya Regency with the Mediating Role of Customer Engagement in the Digital Acceleration Era

Dina Octaviani · Sigit Sugiardi · null Rustam · Dini Oktarika

MSMEs in Kubu Raya Regency operate in a regional business environment where digital platforms are increasingly used to expand market reach, maintain customer relationships, and respond to changing consumer behavior. However, differences in digital marketing capability and data literacy may limit how effectively MSMEs c...

The Application of VR Technology in the Marketing of Women’s Luxuries

Yufan Lin

At present, millennials have become the main luxury consumers. With the development of the digital economy, people’s consumption concepts and behaviors are undergoing profound changes. In the digital environment, luxury marketing approaches are facing new challenges and changes. Luxury brands not only need to use digit...

Marketing Mentality and it's Difference Between Millenials and Gen Z Consumers: Digital Marketing

null Mr Prasanth · null Praveen Kumar M S

In the digital age, understanding the marketing mentality of consumers is essential for effective marketing strategies. This abstract explores the marketing mentality and examines the disparities between Millennials and Gen Z consumers in terms of digital marketing. The marketing mentality encompasses consumers' attitu...

Empreendedorismo em marketing digital: um estudo de caso da empresa pontíz marketing no norte de Portugal

Araujo, Felipe Mamede

A Pontíz Marketing é uma empresa emergente no setor de marketing digital focada em dinamizar o empreendedorismo na região Norte de Portugal. Este estudo de caso detalha como a Pontíz Marketing implementou estratégias inovadoras de marketing digital para atrair e manter uma base de clientes diversificada, especialmente...

Impact of Digital Marketing and Analytics on Business Performance: An Empirical Study

Ankur Yadav

The rapid growth of digital technologies has transformed traditional marketing practices into data-driven, customer-centric approaches. Digital marketing combined with analytics enables organizations to understand consumer behavior, optimize campaigns, and enhance business performance. The present study examines the ro...

Optimization of Digital Marketing in Increasing Sales BAKPIA Masaji Kediri UMKM Products

null Yogi Dwi Lestari · null Sudarmiatin

In the current digital era, digital marketing has become a very important marketing strategy for the Micro, Small and Medium Enterprises (MSME) sector. The use of digital marketing can help MSMEs increase marketing reach, expand the customer base, and ultimately increase sales. This research aims to explore appropriate...

Financial Justification for the Use of Innovative Digital Marketing Tools

Yuliia Tataryntseva · Oleksandr Manoylenko · Nataliia Shmatko

This article presents a comprehensive study aimed at analysing the impact of innovative digital marketing tools on the promotion of dairy products. This study is relevant because of the rapid dynamics of the digital environment and the need for enterprises to adapt to new marketing trends. The article investigates the...

The analysis of the application of digital marketing in shipping companies

Zaninović, Petra Adelajda

The opportunities offered by digital marketing are beneficial to all parties involved, both providers and users. Through various forms of digital marketing, shipping companies can grow their business and attract future employers and customers. Although the shipping industry is not always visible to customers, its servi...

User privacy in digital marketing

Orpana Taina