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Pemanfaatan Digital Marketing Bagi UMKM

Harahap, Hamida Syari · Dewi, Nita Komala · Ningrum, Endah Prawesti

Perubahan sistem pemasaran dari tradisional menjadi digital marketing untuk menghadapi era 5.0 memaksakan pihak UMKM untuk melakukan perubahan dalam sistem pemasaran produknya melalui media sosial. Berdasarkan hal tersebut masih banyak pelaku UMKM yang belum memahami digital marketing. Untuk itu, kegiatan abdimas ini b...

A STUDY ON TRAVEL FROM TRADITIONAL MARKETING TO DIGITAL MARKETING IN INDIA 2023

Autoría no especificada

Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Coffe Shop pada Kedai Kopi Anaqi Di Kabupaten Subang

Susi Tri Oktaviani Putri · Eman Sulaeman

This study aims to examine and analyze the effect of digital marketing and service quality on coffee shop consumer purchasing decisions. The survey was conducted at the Anaqi Coffee Shop, Subang Regency. This study uses primary data obtained from the results of distributing questionnaires to consumers of the Anaqi Coff...

Utilizing Machine Learning for Analysing Digital Marketing's Influence on Gen-Z Travellers’ Destination Selection

Pattaraporn Warintarawej · Jariya Seksan · Nattaporn Thongsri

Digital marketing significantly influences travellers’ decision-making processes. This research aims to analyze the specific digital marketing strategies affecting Gen-Z travellers’ decisions. Machine learning techniques were employed to uncover key insights. Data were collected through a survey using a convenience ran...

Analisis Digital Marketing Menggunakan Metode Mix 4C Pada UMKM Kasab Aceh Di Wilayah Gampong Parom Kabupaten Nagan Raya

null Adria Adria · null Banta Diman · null Ida Fujari

This research analyzes the implementation of digital marketing strategies using the 4C mix method (Customer, Cost, Convenience, Communication) at Aceh Kasab UMKM in Gampong Parom, Nagan Raya Regency. The study was prompted by a shift from the traditional 4P marketing method (Product, Price, Place, Promotion) to a more...

PENGARUH BRAND IMAGE, PROMOSI MEDIA SOSIAL, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI XES SHOES INDONESIA

Royandi Suyanti · Nora Pitri Nainggolan

Purchasing decisions are used as an important component when keeping consumers from switching. Purchasing decisions are consumer responses to differences in the level of needs and real results that are enjoyed after consuming a product/service. Purchasing decisions have several factors that can influence them, includin...

ANALYSIS OF DIGITAL MARKETING STRATEGY THROUGH SOCIAL MEDIA ON NEW PATIENT VISITS AT SURABAYA ISLAMIC HOSPITAL, EAST JAVA

Autoría no especificada

The increasing competition among hospitals in Surabaya and changes in public behavior in seeking health information require hospitals to manage digital marketing in a more structured manner. This study analyzes the effect of Digital Marketing Strategy on Social Media and New Patient Visits and examines the mediating ro...

A utilização do marketing digital pelas microempresas de Poá-SP durante a pandemia do COVID-19

Isadora Fernandes da Silva · Mislene Santos Silva · Rossimar Laura Oliveira

O marketing digital se configura cada vez mais importante para as empresas. Por meio da tecnologia os clientes são alcançados de maneira mais rápida e precisa. Em 2020, no período de distanciamento social devido à pandemia de COVID 19, o marketing digital se tornou para muitas empresas a única forma de atendimento viáv...

Impact of success and hindrance factors of digital marketing on IT professionals of software development industry

Nidhi Nidhi · Rahul Hakhu

The revolution on our day to day actions has accentuated the pattern of living on a fast pace and equally digital marketing has shaped an apparent fact in makeover of life for each one in adopting the recent conditions. Software Development is one of crucial sector and the IT Professionals add a lot towards its rationa...

PENERAPAN DIGITAL MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA KONSUMEN MAXIM DI KOTA GORONTALO

Amirullah H Akuba · Zainal Abidin Umar · Zulfia K. Abdussamad

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh digital marketing terhadap kepuasan konsumen, untuk mengetahui dan menjelaskan pengaruh kualitas pelayanan terhadap kepuasan konsumen, dan untuk mengetahui pengaruh digital marketing dan kualitas pelayanan terhadap kepuasan konsumen pada pengguna jasa t...