Buscador de Tesis y publicaciones académicas

Empowering Artisan Enterprises: Leveraging Digital Marketing for Sustainable Business Growth in the Era of Policy Reforms and AI

Jare, Anuradha Hanamant · More, Dattatray

The rapid transformation of business models driven by digital technologies and policy reforms presents both challenges and opportunities for artisan communities engaged in handcraft product manufacturing. This conceptual paper examines how digital marketing adoption by handcraft entrepreneurs influences their business...

The Emergence of Influencer Marketing in the Digital Economy

Autoría no especificada

MODERN MARKETING TOOLKIT FOR ANTI-CRISIS MANAGEMENT OF THE COMPANY

D.S. KOROLOV

Objective. The article is aimed at analyzing the possibilities of digital transformation and innovative marketing strategies to improve anti-crisis management in modern business in the conditions of an unstable economic environment. The success of modern business largely depends on its ability not only to respond to ch...

The influence of digital marketing on recruitment effectiveness: a qualitative study

Rodrigues, Dalvia · Martinez, Luis F.

Purpose The purpose of this paper is to unfold how different digital marketing tools and strategies influence recruitment effectiveness. More specifically, it focusses on understanding if, and how, information sources’ credibility, content marketing, and organisational reputation influence candidates’ decision to apply...

Digital Trends and Tools Driving Change in Marketing Free State Tourism Destinations: A Stakeholder’s Perspective

Mavis Chamboko-Mpotaringa

This study sought to determine the key digital trends and tools driving change in tourism destinations from the perspectives of South African marketers, specifically, those in the Free State province. Based on semi-structured interviews conducted with tourism destination marketers, the findings highlight key digital tr...

WORKSHOP DIGITAL MARKETING UNTUK MENDUKUNG PENGEMBANGAN UMKM DESA KAPONG, KECAMATAN BATUMARMAR

Fitriyah Ika Astutik · Abdul Bari

Desa Kapong Kecamatan Batumarmar memiliki potensi ekonomi yang besar melalui produk UMKM berbasis olahan hasil laut. Namun, keterbatasan literasi digital menyebabkan rendahnya daya tarik pemasaran produk tersebut. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pelaku UMKM melalui workshop digital market...

Innovative Strategies for Strengthening the Competitiveness of Wan Alan MSME through Production Technology Advancement and Digital Marketing

Adila Adisti · null Devi Yulia Rahmi · null Wellyalina

This community service program aims to strengthen the production and digital marketing capacity of the Wan Alan Micro, Small, and Medium Enterprises (MSME), a home–scale spice producer in Padang Panjang, West Sumatra. The intervention was motivated by the partner’s limited production technology, absence of standardized...

Analysis of New Media Marketing Strategies for Sports Brands - A Case Study of Nike

Dingfeng Ding · Zihan Yu

This study explores the significant changes in Nike's marketing approach in today's rapidly changing new media environment. With the rapid development of digital technology, traditional marketing models have gradually been replaced by more accurate, interactive, and efficient digital marketing strategies. Against this...

THE EFFECT OF PRODUCT VARIETY, PRICE, AND DIGITAL MARKETING ON THE SUCCESS OF WOMEN'S HIJAB BUSINESSES IN LHOKSEUMAWE CITY

Salsabila · Samsidar · Muttaqien · Agustinawati

Increasingly tight competition in the hijab business requires business actors to offer the right products, prices, and marketing strategies, yet most of the 65 women's hijab businesses in Lhokseumawe City remain small-scale and struggle to increase sales. This study aims to examine the effect of product variation, pric...

ҚАЗАҚСТАНДАҒЫ DIGITAL-МАРКЕТИНГТІҢ ДАМУ ЕРЕКЕШЕЛІКТЕРІ

Autoría no especificada

В данной статье исследуется современное состояние Digital-маркетинга в Казахстане. Digital-маркетинг – это продвижение товаров и услуг через информационные и электронные каналы, такие как телевидение, интернет, социальные сети и т.д. Основная цель применения digital-маркетинга связана с расширением числа возможных кана...