Buscador de Tesis y publicaciones académicas

Technology-Driven Digital Marketing Strategies and their Impact on E-commerce Purchase Decisions

Devi Setyowati · Maria Apsari Sugiat

The rapid growth of internet penetration and digital platforms has transformed marketing practices in Indonesian Vocational Training Centers (LPKs). However, inconsistent outcomes in trainee recruitment highlight a gap in understanding the effectiveness of digital marketing in this context. This study aims to examine t...

Plan de marketing digital para incrementar el posicionamiento de la marca Mi Despensa, Lambayeque

Rojas Puicon, William Enrique

La presente investigación tiene como objetivo proponer un plan de marketing digital para el posicionamiento de marca de Mi Despensa. La investigación es de tipo descriptivo, con un diseño no experimental – transversal, teniendo como muestra a 250 clientes de la región Lambayeque Los instrumentos evaluados mediante dos...

Pengaruh Digital Marketing Dan Brand Image Aplikasi Shopee Terhadap Consumer Trust Karyawan PT Bank Central Asia Tbk Cabang Indrapura Surabaya

Handy Aribowo · Is Fadhillah · Nadia Tamara Effendi


 
 
 
 Technology progress offers an positive impact for marketing technique become digital marketing as company motivator to improve company performance which has a positive effect for the consumer by make it easier whether make an improvement evaluation for the company. The better assessment that...

A COMPARATIVE EXPERIMENTAL STUDY ON ARTIFICIAL INTELLIGENCE- AND HUMAN-DRIVEN SOCIAL MEDIA MARKETING CAMPAIGNS

Muge Klein · Ahmet Fatih Kutlar

Purpose- The rapid advancement in digital marketing, driven by technologies such as artificial intelligence (AI), forms the backdrop for this research. This study aims to investigate the performance differences between AI-driven and human-managed digital marketing campaigns by means of a true field experiment. Selected...

What is the current state of integrating digital marketing into entrepreneurship:

Shaxnoza Djasurovna Ergashxodjayeva · Laylo Abdukhalilova · Diyora Usmonova · Maksud Obitovich Kurolov

The Evolution of Digital Marketing in the 21st Century: Three Periods Analysis

Juntao Weng

Digital Marketing has been in development for more than 30 years. Since 2000, however, it has developed extremely quickly, significantly altering how businesses market themselves. Based on secondary data, extant literature, and internet sources from Google Scholar, this paper will provide a review of the evolution of t...

Semiotica per campagne di digital marketing. Alcune proposte operative

Cosenza, G

Questo lavoro si inserisce nel nutrito filone di studi semiotici che, dalla fine degli anni Ottanta a oggi, hanno dialogato con gli ambiti più disparati del marketing, fino al più recente marketing digitale. Propone un percorso che non riguarda solo la ricerca accademica, teorica o applicata che sia, ma si pone anche...

Impact of Digital Marketing on Consumer Buying Behavior in Bangladesh Author by Shakil Chowdhury 2022 • Impact of Digital Marketing on Consumer Buying Behavior in Bangladesh Author

Shakil, Tanvir Chowdhury

Penerapan Digital Marketing pada Usaha Piscok 3Z Lumer

Lili Asmira

The aim of this digital marketing implementation project at the Piscok 3Z Lumer business is to analyze the application of the marketing mix strategy that has been carried out by Piscok 3Z Lumer, to apply digital marketing, and also to analyze the obstacles and solutions in the process of implementing digital marketing....

Pemanfaatan Digital Marketing Dalam Membangun Brand Awareness Brand Fashion Streetwear Urbain Inc.

Muhammad Rizky Pramadyanto · null Irwansyah

The number of internet users in Indonesia is the main factor for businesses to use digital marketing to get consumers. Urbain inc. as a streetwear fashion brand has become one of the most popular brands among fashion connoisseurs. This study examines how the use of digital marketing by Urbain Inc in building brand awar...